Sales Engineer - Solar & BESS - Keralam Location

Job Summary

Grassroots is looking for a Sales Engineer to join our growing team and drive sales across residential, commercial, and small industrial segments. The role offers an opportunity to build a career in the growing Solar PV and Battery Energy Storage (BESS) sector while working directly with customers, technical teams, and the sales organization.

Responsibilities

• Lead Generation & Sales
  • Generate leads through referrals, cold calling, digital enquiries, dealer networks, and local market activities.
  • Develop and maintain a healthy sales pipeline.
  • Follow up with prospective customers and convert qualified leads into sales.
  • Identify new business opportunities across residential, commercial, and small industrial segments.
  • Achieve monthly and quarterly sales targets.
• Customer Visits & Requirement Analysis
  • Conduct regular customer/site visits within the assigned territory.
  • Understand basic customer requirements, including:
    • Roof availability and approximate roof area
    • Electricity consumption and electricity bills
    • Connection type and load requirements
    • Existing solar/battery setup, if applicable
    • Backup power requirements
  • Gather the required information for technical evaluation and quotation preparation.
• Product & Solution Selling
  • Present suitable solutions involving:
    • Solar PV panels
    • Hybrid inverters
    • APEX/HELIX battery packs
    • Solar + BESS solutions
  • Explain product features, benefits, expected savings, and basic technical specifications to customers.
  • Coordinate with the Field Application Engineer (FAE) for detailed technical assessments and site surveys.
• Quotation & Proposal Management
  • Prepare and share standard quotations based on customer requirements.
  • Explain pricing, product configuration, warranty, installation, and commercial terms.
  • Negotiate with customers within approved pricing and commercial guidelines.
  • Follow up on quotations until closure.
• Sales Closure & Order Coordination
  • Drive opportunities through the complete sales cycle from lead generation to order confirmation.
  • Coordinate with internal teams for documentation, order processing, installation scheduling, and project execution.
  • Ensure smooth handover of confirmed orders to the execution team.
• Customer Relationship Management
  • Maintain strong relationships with customers throughout the sales and project lifecycle.
  • Handle customer queries and coordinate with relevant teams for timely resolution.
  • Support payment and collection follow-ups as required.
  • Generate referrals and repeat business from existing customers.
• Market & Competitor Analysis
  • Track competitor pricing, products, offers, and market activities.
  • Gather customer and market feedback.
  • Share market intelligence and sales insights with the Sales Manager.
• CRM & Reporting
  • Maintain accurate lead and opportunity information in the CRM.
  • Update lead status, follow-ups, quotations, conversions, and closures regularly.
  • Submit daily/weekly sales reports.
  • Track pipeline, conversion ratio, sales value, and pending opportunities.

Skills

• Lead generation and pipeline management
• B2B/B2C field sales
• Customer relationship management
• Sales negotiation and closing
• Basic Solar PV and BESS knowledge
• Basic electrical and electricity-billing knowledge
• Quotation preparation and commercial understanding
• CRM and reporting skills
• Willingness to travel extensively within the assigned territory

Qualifications & Experience

• Diploma/Degree in Electrical Engineering preferred.
• Candidates from other educational backgrounds with strong sales aptitude may also be considered.
• 2-3 years of experience in Solar, BESS, Electrical, Power, Renewable Energy, or related field sales preferred.
• Freshers with an Electrical Engineering background and strong interest in technical sales may also be considered.
• Valid two-wheeler driving licence is mandatory.
• Willingness to travel daily within the assigned territory in Kerala.

Key Performance Indicators

• Monthly sales achievement
• Lead generation and conversion
• Sales pipeline value
• Customer visit and follow-up activity
• Quotation-to-order conversion
• New customer acquisition
• Collection/payment follow-up
• CRM and reporting accuracy
• Customer satisfaction and repeat/referral business

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.