Sales Engineer - Parts - Bhubaneshwar

Sales Engineer - Parts

Job Role

• Work towards achieving the mission statement of the Power Technique Service (PTS) Division India.
• Demonstrate a positive attitude aligned with an efficient, agile, and service-driven organization.
• Be responsible for PTS business in the assigned region, ensuring achievement of spare parts sales targets while maintaining a strong focus on customer satisfaction and a win-win approach.
• Generate and manage direct sales with key on-demand accounts. Initiate discussions and drive business recovery from non-buying customers by educating them on the benefits of using genuine spare parts to reduce total cost of ownership.
• Manage and guide the dedicated dealer spare parts sales team to maximize business potential across the territory to achieve dealer targets.
• Drive product promotion initiatives such as digital marketing, service campaigns, telematics leads, and repower business within the assigned territory.
  
  

Job Description

• Evaluate market potential and drive customer share growth.
• Develop strong market intelligence to track spurious parts activities, including pricing and product performance in the territory.
• Manage and generate leads through the Dealer Management System (DMS).
• Collaborate closely with field service engineers and the capital equipment sales team to identify and maximize business opportunities.
• Coordinate with PTS marketing to execute promotional schemes and campaigns across various segments and product groups.
• Organize and conduct promotional activities such as digital campaigns, service campaigns, and field events within the territory.
• Efficiently manage individual and dealer leads to maximize conversion and achieve a strong lead-to-order ratio.
• Independently handle spare parts and service quotations.
• Support dealers in negotiating major deals.
• Regularly review pending orders (direct and dealer) and ensure timely execution.
• Ensure adequate inventory is maintained at dealer locations based on the installed base within the territory.
• Build strong end-customer relationships through both direct and indirect channels.
• Strengthen customer retention and drive to maximise the year on year growth.
• Establish annual service contracts and rate contracts with large and key accounts.
• Promote and sell extended warranties for both new and existing machines in the field.
• Monitor account receivables and ensure timely collections.
• Provide timely feedback to parts marketing on peak consumption trends to ensure optimal product availability.
• Ensure daily activity updates in C4C and monitor that dealer sales engineers update their activities in DMS.
• Successfully execute the campaigns / incentive schemes in the territory.
• Skill development of dealer parts sales engineers
  
  

To succeed, you will need

Educational Qualification

Diploma (or) Degree in Mechanical or Electrical engineering

Knowledge & Experience

• 4-5 years of relevant service experience with a proven track record of performance and results.
• Product & application Knowledge, Commercial & pricing skills, Sales & Conversion Skills, Customer relational ship, management, Dealer management, Inventory & demand planning, Order Management & Execution, Market Intelligence, System & Digital Skills, Proactiveness & Ownership, Result Orientation
• Customer Focused.
  
  

In return, we offer

• Culture of diversity & inclusion.
• Co-operative and supportive work environment
• Continuous learning and growth opportunity
  
  

Job location

This role requires you to work on-site in Bhubaneshwar.

Last day to apply

16-09-2026

Over 110 Years Of Experience

Since 1901, CP has delivered reliability with a deep understanding of customer needs. We are a global manufacturer of high-performance power tools, air compressors, generators, light towers, and hydraulic equipment for professional and industrial applications. Our products are engineered for performance and lasting customer value. People. Passion. Performance. This is our promise.