Sales Engineer - Deemed Exports & Africa Markets

Role Summary

The Sales Engineer (Mid-Level) will be responsible for identifying, developing, and managing business opportunities for Diesel Generator (DG) sets from deemed export customers across India, including EPC contractors, OEMs, PSUs, SEZ units, export-oriented units (EOUs), and project exporters. The role requires hands-on execution with limited supervision and close coordination with internal stakeholders. The position also involves occasional business development visits to African countries to support export-linked projects and channel partners. The role is based in Mumbai and demands strong field orientation, domestic travel, and selective international exposure.

Key Responsibilities

Deemed Export Business Development (India)

• Identify and map deemed export customers across India, including EPC companies, infrastructure contractors, power projects, oil & gas, mining, railways, defence, and large industrial exporters.
• Develop a strong pipeline for DG set requirements linked to export, overseas projects, and government-backed contracts.
• Generate enquiries, prepare techno-commercial proposals, negotiate terms, and close orders in line with company policies.
• Coordinate with internal teams (engineering, application, costing, logistics, finance) to ensure timely and compliant execution of orders.
• Track tenders, RFQs, and project announcements relevant to deemed exports and international projects.

Africa Market Support

• Support business development for DG sets in select African countries through occasional overseas visits.
• Work closely with local dealers, distributors, and project partners in Africa to identify opportunities and support closures.
• Assist in customer meetings, technical presentations, bid submissions, and negotiations for Africa-focused projects.
• Provide market intelligence on competition, pricing trends, specifications, and regulatory requirements in African markets.

Customer & Channel Management

• Build and maintain long-term relationships with key customers, consultants, and influencers.
• Act as the single point of contact for assigned accounts from enquiry to order completion.
• Support dealers and channel partners with technical inputs, joint customer visits, and sales planning.

Technical & Commercial Activities

• Understand customer power requirements and recommend appropriate DG set solutions (KVA range, emissions, synchronization, AMF panels, accessories, etc.).
• Prepare and present technical proposals, compliance statements, and value propositions.
• Ensure adherence to statutory, export, and compliance norms applicable to deemed exports and international shipments.

Reporting & MIS

• Maintain accurate CRM records, sales forecasts, and opportunity tracking.
• Submit periodic reports on pipeline status, order inflow, collections, and market intelligence.
• Achieve assigned sales targets for deemed exports and Africa-linked business.

Key Performance Indicators (KPIs)

• Order booking value from deemed export customers
• Number of new deemed export accounts developed
• Enquiry-to-order conversion ratio
• Active pipeline value and accuracy of forecasts
• Africa-linked opportunity development and support
• Timely closure of tenders and compliance to processes

Qualification & Experience

• Bachelor s or Diploma in Engineering (Mechanical / Electrical / Power / Industrial preferred)
• 4-7 years of relevant experience in DG sets, power solutions, or capital equipment sales
• Prior exposure to deemed exports, EPC/project sales, or export documentation coordination preferred
• Limited but relevant experience in international markets (Africa / Middle East / SAARC) will be an advantage
• Demonstrated ability to independently handle accounts and close medium-value projects

Skills & Competencies

• Strong techno-commercial understanding of DG sets and power solutions
• Excellent communication, presentation, and negotiation skills
• Ability to work independently with a pan-India customer base
• Willingness to travel extensively within India and occasionally overseas
• Proficiency in MS Office and CRM tools
• High level of integrity, compliance orientation, and result focus

Travel Requirements

• Extensive domestic travel across India
• Occasional international travel to African countries (short-duration business trips)

Compensation

• Competitive mid-level salary aligned to industry benchmarks
• Performance-linked incentives based on order booking and collections
• Domestic and international travel allowances as per company policy