Sales Engineer/BDE (PCBA)

Position: Business Development Engineer – PCBA

Department: Business Development / Sales

Industry: Electronics Manufacturing / EMS

Experience: 5+ Years

Employment Type: Full-time

Location: Chennai/Bangalore

Job Summary

We are looking for an experienced Business Development Engineer – PCBA with 5–7 years of experience in the electronics manufacturing/EMS industry to drive new business development, manage customer relationships, and consistently achieve monthly, quarterly, and annual sales targets.

The candidate should have a strong understanding of PCBA manufacturing, SMT/THT processes, NPI, costing, quotations, and electronics manufacturing, along with proven customer-facing and business-development skills.

Key Responsibilities

• Achieve and consistently meet assigned monthly sales/revenue targets for the PCBA business.
• Develop and maintain a strong sales pipeline to ensure achievement of monthly, quarterly, and annual targets.
• Identify, develop, and convert new business opportunities in the PCBA/EMS segment.
• Acquire new customers including OEMs, ODMs, electronics product companies, and system integrators.
• Develop and maintain strong relationships with existing customers to generate repeat and incremental business.
• Generate qualified RFQs and convert them into purchase orders within the targeted timelines.
• Manage the complete sales cycle: lead generation → customer engagement → RFQ → costing → quotation → negotiation → PO → NPI → mass production → repeat business.
• Coordinate with Engineering, NPI, Production, Quality, Procurement, and Finance teams to provide timely and competitive quotations.
• Understand customer requirements related to BOM, Gerber files, PCB specifications, drawings, assembly requirements, testing, and delivery schedules.
• Lead commercial negotiations covering pricing, payment terms, delivery schedules, and other customer requirements.
• Conduct regular customer visits, technical discussions, business reviews, and presentations.
• Identify opportunities for increasing business volumes and introducing additional products/services to existing customers.
• Follow up continuously on open quotations, RFQs, samples, trials, NPI projects, and pending purchase orders to achieve monthly targets.
• Prepare and maintain weekly/monthly sales forecasts, sales pipelines, and target-achievement reports.
• Monitor market trends, competitor activities, pricing, and new business opportunities.
• Support customer audits, plant visits, NPI activities, and production ramp-up.
• Ensure timely resolution of customer issues by coordinating with internal teams.
• Travel as required for customer meetings and business-development activities.

Key Performance Indicators (KPIs)

• Achievement of monthly sales/revenue target
• Quarterly and annual target achievement
• New customer acquisition
• New business/order value generated
• RFQ-to-order conversion rate
• Monthly order booking
• Sales pipeline value and coverage
• Customer retention and repeat business
• Gross margin/profitability
• NPI/business conversion
• Collection/payment follow-up, where applicable
• Customer visits and engagement
• Forecast accuracy

Candidate Profile

• 5+years of experience in Business Development/Sales, preferably in PCBA, EMS, electronics manufacturing, or a related industry.
• Engineering degree/diploma in Electronics, Electrical, ECE, Instrumentation, or a related discipline.
• Demonstrated ability to achieve monthly and annual sales targets.
• Strong technical understanding of PCBA manufacturing and electronics components.
• Experience handling RFQs, costing, quotations, negotiations, and order conversion.
• Strong customer relationship-management and communication skills.
• Good negotiation, presentation, and commercial skills.
• Self-driven, target-oriented, and capable of working independently.
• Good proficiency in MS Office/Excel and CRM tools.
• Willingness to travel for customer meetings and business development.