Sales Development Representative

Key Responsibilities

1. Lead Generation & Prospecting

• Identify potential customers that fit Lawcubator's Ideal Customer Profile (ICP).
• Research companies and identify relevant decision-makers such as HR Heads, HR Managers,Founders, and Business Leaders.
• Build and maintain targeted prospect lists.
• Generate leads through cold calling, email campaigns, LinkedIn, and other outbound channels.

2. Outbound Sales

• Make daily outbound calls to prospective customers.
• Conduct personalized email and LinkedIn outreach.
• Follow structured follow-up sequences to engage prospects.
• Understand prospect pain points and communicate Lawcubator's value proposition clearly.
• Handle initial objections and identify opportunities for further discussion.

3. Lead Qualification

• Qualify leads based on company profile, requirements, decision-making authority, businessneed, and potential fit.
• Conduct initial qualification/discovery conversations where required.
• Identify genuine sales opportunities and avoid passing unqualified leads to the sales team.

4. Meeting & Demo Generation

• Schedule qualified meetings and product demonstrations for the sales team.
• Confirm meetings and follow up with prospects to reduce no-shows.
• Provide the sales team with relevant information about the prospect before the meeting.

5. CRM Management

• Maintain accurate and up-to-date prospect and lead information in the CRM.
• Record calls, emails, follow-ups, responses, and lead status.
• Ensure timely follow-up on all assigned leads.
• Maintain proper pipeline hygiene and provide regular activity reports.

6. Collaboration

• Work closely with the sales, marketing, and product teams.
• Share prospect feedback, objections, and common customer requirements.
• Continuously improve outreach messaging and prospecting strategies based on results.