Sales Development Representative

Sales Development Representative (SDR)

Location: Sector60, Gurugram, Haryana (On-site)

Experience: 1-3 years

Employment Type: Full-time

About Stupa Sports

Stupa Sports is a sports technology company building innovative solutions for the global sports ecosystem. Our product portfolio includes Tournament Management Systems (TMS), AI-powered DRS/line calling, live scoring and data, live streaming, match centres, and advanced stats & graphics solutions that help sports federations, leagues, tournaments, clubs, and organizers manage competitions and deliver an enhanced experience for players, fans, and audiences.

We are looking for a Sales Development Representative (SDR) to join our growing sales team and help us expand our presence across global sports markets.

About the Role

As an SDR, you will be responsible for identifying and engaging potential customers, generating qualified sales opportunities, and supporting the sales process from initial outreach through product demonstrations and follow-ups.

This role involves a combination of business development, consultative selling, pre-sales, product demonstrations, and account management support.

You will work closely with the sales and product teams to understand customer requirements and demonstrate how Stupa's technology can solve their specific tournament and sports-management challenges.

Key Responsibilities

1. Lead Generation & Business Development

• Identify and research potential customers across sports federations, leagues, tournaments, clubs, academies, and sports organizations globally.
• Build and maintain a strong prospect pipeline through LinkedIn, email campaigns, industry research, referrals, events, and other channels.
• Conduct outbound prospecting and personalized outreach to decision-makers.
• Qualify inbound and outbound leads based on business requirements, budget, timelines, and decision-making processes.
• Schedule qualified meetings and product discussions with prospective customers.

2. Pre-Sales & Product Demonstrations

• Conduct pre-sales discussions and discovery calls to understand a prospect's business and operational requirements.
• Deliver engaging product demos of Stupa's SaaS Tournament Management System (TMS) to prospective customers.
• Explain how the platform can help organizations manage tournaments, competitions, registrations, scheduling, draws, results, rankings, and other tournament operations.
• Tailor product demonstrations according to the prospect's sport, tournament structure, and specific requirements.
• Work with the product and technical teams to address customer questions and provide accurate solutions.
• Prepare proposals, presentations, solution overviews, and other pre-sales material as required.

3. Sales & Pipeline Management

• Maintain accurate and up-to-date information on leads, opportunities, activities, and follow-ups in the CRM.
• Manage prospects through different stages of the sales funnel and ensure timely follow-ups.
• Prepare commercial proposals and coordinate internally to close requirements.
• Support the sales team in negotiations and deal closure.
• Track sales performance, conversion rates, and pipeline activity.

4. Market Research & Sports Industry Development

• Research new sports markets, federations, leagues, tournaments, and organizations that could benefit from Stupa's technology.
• Identify upcoming tournaments, leagues, and sporting events to generate new business opportunities.
• Monitor competitors and emerging trends in sports technology.
• Develop a strong understanding of the sports technology ecosystem and Stupa's products.

5. Client & Internal Collaboration

• Work closely with Sales, Product, Marketing, and Operations teams to ensure a smooth customer journey.
• Gather customer feedback and communicate product requirements and market insights internally.
• Support the team in preparing for industry events, meetings, presentations, and business development initiatives.

What We're Looking For

• 1–3 years of experience in B2B sales, business development, SaaS sales, pre-sales, or a similar role.
• Strong communication and presentation skills.
• Comfortable conducting product demos and speaking with senior decision-makers.
• Ability to understand customer requirements and translate them into relevant product solutions.
• Strong research and prospecting skills.
• Comfortable with cold calling, cold emailing, LinkedIn outreach, and follow-ups.
• Good understanding of sales funnels and CRM processes.
• Strong written and verbal English communication.
• Ability to work independently and take ownership of targets and responsibilities.
• Interest in sports, technology, SaaS, or the sports business ecosystem is a strong advantage.

Good to Have

• Experience selling SaaS or technology products.
• Experience working with sports federations, leagues, clubs, academies, or tournament organizers.
• Experience in pre-sales or solution-based selling.
• Familiarity with CRM platforms, LinkedIn Sales Navigator, email outreach tools, and presentation software.
• Knowledge of racket sports such as badminton, tennis, pickleball, padel, or table tennis.

What You'll Get

• Opportunity to work with a global sports technology company.
• Exposure to international sports federations, leagues, tournaments, and sporting organizations.
• Hands-on experience across sales, business development, pre-sales, SaaS, and sports technology.
• Opportunity to work closely with senior leadership and cross-functional teams.
• A fast-paced environment with significant ownership and learning opportunities.
• If you are passionate about sales, technology, and sports and enjoy speaking with customers and solving business problems, we'd love to hear from you.