Sales Development Representative

Role: Sales Development Representative (SDR) – B2B SaaS

Company: Infrasity

Location: New Delhi (In Office)

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing and technical content. We help engineering companies turn their product work into discoverable content across blogs, documentation, videos, and AI visibility channels.

Our clients include fast-growing startups in areas like AI infrastructure, platform engineering,

developer tools, and cloud automation.

Role Overview

We are looking for a Sales Development Representative (SDR) who will be responsible for generating qualified meetings with DevTools and AI startup teams.

This role focuses on outbound pipeline generation across email, LinkedIn, and ecosystem channels. You will identify relevant companies, craft targeted outreach campaigns, and book discovery calls with founders, CMOs, and DevRel leaders.

You will work closely with the founder to build and refine outbound strategy and messaging.

Key ResponsibilitiesOutbound Campaign Execution

• Execute targeted outbound campaigns using tools such as Apollo, YAMM, and Linkedin
• Send cold email sequences and follow-ups to qualified prospects
• Maintain daily outreach cadence across multiple mailboxes

Prospect Research

Identify companies using signals such as:

• recently funded startups
• hiring signals
• competitor customers
• YC / AI infrastructure startups
• DevTools ecosystem companies

Build and maintain prospect lists for outreach campaigns.

Campaign Testing

• Test subject lines, email body copy, and messaging angles
• Iterate messaging based on open rates, reply rates, and engagement
• Track performance across vertical campaigns such as:
• AI infrastructure
• AI agents
• FinOps
• Platform engineering
• DevTools

Pipeline Tracking

Maintain weekly reporting including:

• emails sent
• LinkedIn outreach
• open rates
• replies
• meetings booked
• campaign performance

Work with the team to refine messaging and improve conversion.

Tools Used

You will regularly work with:

• Apollo
• YAMM
• LinkedIn Sales Navigator
• CRM tools
• Email sequencing platforms

Success Metrics

Success in this role will be measured by:

Weekly

• outreach volume across email and LinkedIn
• reply rates
• conversations started

Monthly

• qualified meetings booked
• pipeline opportunities created

Ideal Candidate

• 1–2 years experience in SDR / outbound sales / BDR
• Comfortable doing cold outreach at scale
• Experience using Apollo, LinkedIn Sales Navigator, or similar tools
• Strong written communication
• Interest in DevTools, AI infrastructure, or SaaS startups

Bonus if you have experience working with developer-focused companies.

Why Join

• Work directly with the founder
• Exposure to fast-growing DevTools startups
• Opportunity to shape outbound GTM strategy
• Fast learning environment