Sales Development Representative EU/US Region

A BIT ABOUT US

Appknox is one of the top Mobile Application Security companies, recognized by Gartner and G2. We are a profitable B2B SaaS startup headquartered in Singapore, with our team working from Bengaluru.

Our primary goal is to help businesses and mobile developers secure their mobile applications while maintaining delivery speed and enabling high-quality security testing.

Appknox has helped secure mobile applications for Fortune 500 companies and major brands across India, South-East Asia, the Middle East, the US, and Europe. We have secured 300+ enterprises globally and continue to expand rapidly across international markets.

We are a 75+ member team of passionate individuals working to make an impact and helping some of the biggest companies globally. We operate in a highly collaborative, fast-paced environment where ownership and execution matter.

If you have what it takes to be part of the team, we'd love to speak with you.

Role Overview

Appknox is expanding its international business across the US and European markets and is looking for a high-performing Sales Development Representative (SDR) based in Bangalore to build and qualify outbound pipeline across these regions.

This role is focused on outbound-led pipeline creation for mid-market and enterprise customers, selling into security, engineering, and technology leadership.

You will work closely with Account Executives to:

• Open new logos
• Penetrate target accounts
• Identify and engage the right stakeholders
• Create qualified sales opportunities
• Convert early conversations into revenue-ready pipeline

This is a high-ownership, hands-on outbound role for someone comfortable with multi-channel prospecting, cold calling, direct engagement with international buyers, and working consistently in US or European time zones.

You may be aligned primarily to either the US or Europe, based on business requirements and your market experience.

Key Responsibilities

Outbound Pipeline Generation

• Own outbound pipeline creation across assigned US or European accounts and territories.
• Prospect into defined ICPs, including:
• CISOs
• Heads of Application Security
• Security Leaders
• Security Architects
• Engineering Leaders
• Technology Decision Makers
• Execute high-quality, multi-channel outbound campaigns using:
• Cold calling
• Personalized email
• LinkedIn
• Account-based prospecting
• Other relevant sales engagement channels
• Identify target accounts, map buying committees, and build relationships with relevant stakeholders.

Qualification & Handover

• Qualify prospects based on:
• Business use case
• Pain points
• Urgency
• Stakeholder alignment
• Buying intent
• Potential fit with Appknox
• Partner closely with Account Executives to ensure clean, context-rich opportunity handovers.
• Help ensure qualified opportunities progress efficiently through the sales cycle.

Market-Specific Outreach

• Tailor messaging based on region, industry, buyer persona, and security maturity.
• Understand differences in buying behaviour across US and European markets.
• For European markets, adapt outreach based on country, regulatory environment, GDPR considerations, and sector-specific compliance requirements.
• Continuously refine messaging based on response rates, conversion data, objections, and prospect feedback.
• Develop an understanding of the competitive landscape and common security challenges within assigned territories.

Marketing & Sales Collaboration

• Work closely with Marketing to follow up on campaigns and improve lead quality.
• Share insights from prospect conversations to improve:
• ICP definition
• Messaging
• Target account selection
• Campaign effectiveness
• Collaborate with Account Executives on account strategy and opportunity creation.

Execution & Reporting

• Maintain strong CRM hygiene with accurate activity, prospect, and pipeline tracking.
• Follow defined sequences and maintain disciplined follow-ups.
• Consistently meet or exceed weekly and monthly targets for:
• Outbound activity
• Meetings booked
• Qualified opportunities
• Pipeline generated
• Conversion rates
• Handle objections effectively and continuously improve prospecting performance.

Requirements

Experience

• 1-3 years of experience in B2B SaaS sales development, outbound sales, or a similar role.
• Prior experience selling or prospecting into international markets is required, particularly the US and/or Europe.
• Experience selling into the US market from India is strongly preferred for US-focused roles.
• Experience selling into European markets from India is strongly preferred for Europe-focused roles.
• Experience in cybersecurity, developer tools, mobile application security, or enterprise SaaS is a strong advantage.

Track Record

• Proven ability to consistently meet or exceed outbound meetings, qualified opportunity, or pipeline targets.
• Demonstrated success working closely with Account Executives in a quota-driven environment.
• Strong understanding of outbound sales motions and pipeline generation.

Prospecting Skills

• Strong cold-calling, email outreach, and social-selling skills.
• Comfortable engaging senior stakeholders, including security, engineering, and technology leaders.
• Ability to research accounts, identify relevant stakeholders, personalize outreach, and build compelling prospecting sequences.

Communication

• Excellent spoken and written English.
• Clear, confident, concise communication suited to international buyers.
• Comfortable communicating with senior technical and business stakeholders.
• For Europe-focused roles, proficiency in additional European languages such as German, French, or Spanish is a strong plus.
• Exposure to European business communication styles and buying behaviour is an advantage.

Market Understanding

• Understanding of B2B SaaS buying cycles and enterprise sales processes.
• Familiarity with security, technology, or engineering buying personas is preferred.
• For Europe: understanding of GDPR, regulatory considerations, and sector-specific compliance requirements is an advantage.
• For the US: familiarity with US enterprise prospecting, communication styles, and buying processes is preferred.

Organization & Ownership

• Strong time-management and prioritization skills.
• Highly disciplined approach to prospecting, follow-ups, sequencing, and CRM management.
• Ability to work independently and take ownership of pipeline generation.
• Comfortable working in a hybrid setup while managing international time zones.

Tools & Technology

• Hands-on experience with CRM systems such as Salesforce, HubSpot, or equivalent.
• Familiarity with:
• LinkedIn Sales Navigator
• Sales engagement/sequencing platforms
• Prospecting and intent-data platforms
• CRM and sales analytics tools

Territory-Specific Expectations

Depending on the assigned territory:

US Market

• Work primarily in US-aligned working hours.
• Prospect into mid-market and enterprise accounts across relevant US industries.
• Comfortable engaging US-based CISOs, Application Security leaders, Engineering leaders, and technology decision-makers.
• Prior experience with US outbound prospecting from India is strongly preferred.

European Market

• Work primarily in European-aligned working hours.
• Prospect across key European markets and industries including BFSI, fintech, telecom, SaaS, and digital platforms.
• Adapt outreach based on country, industry, regulatory environment, and GDPR considerations.
• Additional European language skills such as German, French, or Spanish are a strong plus.

Growth Path

High-performing SDRs will have the opportunity to progress into Senior SDR or Account Executive roles as Appknox continues to scale its US and European businesses.

Interview Process

• Round 0: Profile Evaluation – HR
• Round 1: Interview with Sales Team
• Round 2: Assignment
• Round 3: Interview with Head of Sales
• Round 4: Final HR Round

Compensation

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.

Why Join Us

Global Impact & Innovation: Be part of a cutting-edge cybersecurity company serving Fortune 500 clients and enterprises globally. Gain exposure to international sales strategies and work with customers across multiple industries and markets.

Learning & Growth: Access continuous development opportunities through on-the-job learning, professional courses, mentorship, and exposure to experienced sales and cybersecurity professionals.

Flexible Culture:Enjoy a flexible schedule and hybrid work model. Appknox trusts employees to take ownership of their work while maintaining a healthy and positive work culture.

Competitive Compensation:A rewarding package comprising base salary, performance-based commissions/bonuses, and equity options.

Benefits & Wellbeing:Comprehensive medical insurance for you and your family, Corporate-NPS participation, and wellness benefits including gym memberships and mental health support.

Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales professionals. You'll work closely with the global sales organization, Account Executives, Marketing, and leadership teams across regions.

Ready to secure the future of mobile apps

If you're a driven SDR with a passion for B2B SaaS, cybersecurity, technology, and international sales, we want to hear from you. Join Appknox and help us build the next phase of our global sales journey across the US and Europe.