Sales Development Manager - Lucknow

MAIN PURPOSE OF ROLE

Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account. .

MAIN RESPONSIBILITIES

• Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain
• Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.
• Responsible for Implementation of Strategic Initiatives in JBP Accounts
• Coordinates with the accounts and gets details of store openings, thereby tracking organic growth
• Negotiates Promotions/Activations with buyers of chains
• Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.
• Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning
• Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
• Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
• Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
• Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight
• Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally
• Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI
• Use the POS data mining tools look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made
• Understand the interplay between the various investment and profit drivers and manage them
• Coordinate with the front end execution teams of the RM's, KDM, KDE's, RCMM team & also coordinate with 3P NA & Merchandisers etc.
• Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them
• Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job

Minimum Education Graduate in any field

Education Level - Major/Field of Study Graduate/ MBA would be a plus Sales & Marketing

Experience :

Experience at a zonal / branch / region level in a FMCG company with sufficient knowledge and understanding about Sales systems and processes u2022 Should be an MBA from a premier institute with upto 8-10 yrs experience in sales in a MNC FMCG or with a top Indian FMCG u2022 Ability to design ways of working for the account, by sharing the same with the backend MT Customer Marketing Team so as to cater to specific needs of his customer u2022 Along with the CMM can have ability to explore custom branding options in various stores so as to increase the impact of our presence in the store u2022 Should have ability to plan account specific (anniversary & store opening) plans and execute is in store in the area of promotions u2022 Should have qualities li