Sales Coordinator

About the Role

We are looking for a highly organised, detail-oriented and commercially focused Sales Coordinator to join our Central Sales team in Delhi.

The successful candidate will provide administrative, analytical and operational support to the UK-based Sales team, helping Sales Managers focus on client relationships, business development and revenue generation across our 21-property UK hotel portfolio.

This is a hands-on role requiring strong attention to detail and the ability to work confidently with data, reports, systems and multiple stakeholders across different locations and time zones.

Key Responsibilities

Sales Administration & Coordination

• Provide day-to-day administrative and coordination support to Sales Managers.
• Manage diaries, meetings, appointments and follow-up actions.
• Prepare sales proposals, rate presentations, sales collateral and client-facing documents.
• Maintain accurate records of client accounts, contacts and sales opportunities.
• Provide administrative support for corporate and leisure groups across the hotel portfolio.
• Support rate loading and related sales administration activities.
• Assist with client account onboarding, contract documentation and follow-ups.

Sales Reporting & Data Management

• Maintain and regularly update sales tracking workbooks, including Business Won trackers.
• Prepare weekly and monthly sales activity reports and pipeline summaries.
• Support win/loss analysis and provide accurate data for commercial reviews.
• Assist in preparing the all-portfolio weekly sales review pack, consolidating information from hotels and Sales Managers.
• Ensure sales data is accurate, consistent and up to date across relevant systems and trackers.
• Maintain and update dashboards and sales performance reports as required.

Systems & CRM Support

• Act as the first point of contact for day-to-day sales-related queries regarding PMS and channel management systems, including Rezlynx/Guestline.
• Support sales bookings and rate loading activities.
• Maintain high standards of CRM and account data hygiene.
• Identify and flag data discrepancies or missing information.
• Support the implementation and adoption of new sales tools, processes and trackers.

Portfolio & Stakeholder Coordination

• Liaise with hotel-level General Managers, Central Operations Managers and other stakeholders to gather sales and activity updates.
• Coordinate information between the Delhi-based support function and UK-based Sales Managers.
• Manage communication effectively across different time zones.
• Follow up with relevant stakeholders to ensure actions are completed within agreed timelines.

Commercial & Ad-hoc Support

• Assist with sales campaigns and commercial initiatives.
• Conduct market research and competitor rate tracking.
• Support preparation of commercial presentations and reports.
• Assist with drafting client correspondence and follow-up communications when required.
• Provide support on ad-hoc sales and commercial projects as required.

Essential Skills & Experience

• Strong Excel skills, including formulas, pivot tables, data validation and dashboard maintenance.
• Excellent written and spoken English, with confidence communicating with UK-based stakeholders.
• Highly organised, deadline-driven and comfortable managing multiple trackers, tasks and inboxes simultaneously.
• Previous experience in an administrative, coordination or junior sales support role.
• Hospitality or B2B services experience is preferred.
• Strong attention to detail and a high level of accuracy.
• Excellent organisational and time-management skills.
• Ability to manage multiple priorities and work effectively to deadlines.
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office, particularly Excel, Word and PowerPoint.
• Proactive approach with strong follow-up and coordination skills.

Desirable Skills & Experience

• Familiarity with hotel PMS or channel manager systems, particularly Rezlynx/Guestline.
• Prior experience supporting a UK or international team remotely.
• Exposure to sales and CRM systems, reporting tools and commercial dashboards.
• Experience working with hotel sales, corporate accounts, group bookings or rate loading.
• Experience working across different time zones and with international stakeholders.