Sales Coordinator

Role & responsibilities

Distributor follow-up

• Call every distributor regularly.
• Take repeat orders.
• Check current stock levels.
• Identify fast-moving and slow-moving SKUs.
• Follow up on pending orders.
• Confirm whether orders have been dispatched/delivered.
• Follow up for outstanding payments.
• Maintain distributor-wise payment due dates.
• Escalate delayed payments to the Sales Manager/management.
• Inform distributors about schemes, offers and new products.

Retailer follow-up

This can become particularly valuable as your distribution network grows.

The caller should:

• Call existing retailers regularly.
• Check whether stock is available.
• Ask when they need the next order.
• Generate repeat orders.
• Identify retailers who have stopped ordering.
• Find out why they stopped buying.
• Coordinate with the field salesman/distributor for replenishment.
• Follow up after delivery.
• Record retailer complaints.
• Identify potential new retailers and pass them to the field sales team.

The broader FMCG sales framework also emphasizes sales calls, handling receivables, building retailer relationships and using technology/reporting tools.

Payment collection follow-up

For every distributor:

Invoice Due date Reminder Payment commitment Payment received Update records

The telecaller should maintain a daily outstanding report.

Daily KPIs

• 50 to 80 meaningful calls/day
• Distributor follow-ups completed: 100%
• Pending payment follow-ups: 100%
• Retailer follow-ups: 30 to 50/day
• Orders generated
• Order value generated
• Payment commitments obtained
• Payments collected
• New retailer leads generated
• Pending complaints resolved/escalated

Preferred candidate profile

• Excellent telephone communication
• Good Kannada
• Basic English
• Basic Hindi
• Confidence speaking with distributors
• Ability to politely ask for payment
• Good convincing ability
• Basic Excel knowledge
• WhatsApp knowledge
• Ability to maintain customer records
• Good follow-up discipline
• Sales mindset
• Patience
• Ability to handle rejection
• Good memory/organization

Perks and benefits

Sales incentives, Annual bonus