Sales Coordinator

Role & responsibilities

Key Responsibilities

1. Sales Coordination
• Coordinate with Sales Executives, distributors, dealers and customers.
• Track sales orders from booking to dispatch and delivery.
• Ensure timely communication of order status.
• Coordinate with production, dispatch, logistics, accounts and stores.
2. Order Management
• Receive and process customer orders.
• Verify product, quantity, pricing, discounts and delivery requirements.
• Prepare sales orders, invoices and dispatch-related documents.
• Follow up on pending and delayed orders.
3. Customer Management
• Handle customer queries related to orders, pricing and delivery.
• Maintain regular communication with customers.
• Coordinate resolution of customer complaints with relevant departments.
• Maintain customer and distributor databases.
4. Sales Reporting
• Prepare daily, weekly and monthly sales reports.
• Maintain sales MIS and order tracking reports.
• Monitor sales targets versus actual achievement.
• Track pending orders, outstanding payments and dispatch status.
5. Internal Coordination
• Coordinate with Accounts for billing and payment status.
• Coordinate with Production for product availability.
• Coordinate with Logistics for shipment and delivery.
• Escalate delays or issues to the Sales Manager.
6. Documentation & MIS
• Maintain accurate sales records and documents.
• Update ERP/CRM/software systems regularly.
• Prepare sales summaries and management reports.
• Maintain distributor/dealer-wise sales data.

Required Skills

• Good communication and interpersonal skills.
• Strong follow-up and coordination ability.
• Good knowledge of MS Excel, Word and PowerPoint.
• Basic knowledge of ERP/CRM software.
• Good numerical and analytical skills.
• Ability to manage multiple orders and priorities.
• Strong attention to detail.
• Problem-solving and customer-handling skills.