Sales Consultant

Job Title: Sales Manager - (AI FinTech SaaS)

Job Overview

Looking for a driven Sales Manager / Business Development Manager to accelerate customer acquisition, build strategic partnerships, and scale Brand 360 across the MSME ecosystem.

The ideal candidate thrives in an early-stage startup environment, enjoys consultative selling, and has a passion for technology, finance, and helping businesses grow through innovative SaaS solutions.

Key Responsibilities

Customer Acquisition

• Identify and engage MSMEs, startups, and growing businesses.
• Generate qualified leads through LinkedIn, cold calling, email campaigns, WhatsApp, networking events, and referrals.
• Conduct product demonstrations and communicate the value proposition of Brand 360.
• Convert qualified prospects into paying customers.
• Build and manage a healthy sales pipeline using CRM tools.

Product Demonstrations & Consultative Selling

• Understand customer business challenges and financial pain points.
• Demonstrate AI-powered dashboards, financial analytics, and CFO insights.
• Position Brand 360 as a strategic business decision-making platform rather than just reporting software.
• Gather customer feedback to support product enhancements.

Partnership Development

Build and nurture relationships with:

• Chartered Accountants (CAs)
• Virtual CFO Consultants
• Tally Service Providers
• Business Consultants
• MSME Associations
• Develop and manage channel partnerships to expand market reach and drive customer acquisition.

Customer Success

• Ensure smooth onboarding of new customers.
• Support product adoption and user engagement.
• Collect customer testimonials and case studies.
• Identify cross-selling and upselling opportunities.

Required Skills

• 2–3 years of experience in B2B Sales or Business Development.
• Experience in SaaS, FinTech, ERP, or Accounting Software is preferred.
• Good understanding of MSMEs and business finance.
• Knowledge of the Tally ecosystem is an advantage.
• Strong communication, presentation, and negotiation skills.
• Ability to engage with founders, CEOs, finance teams, and business owners.
• Consultative selling and relationship-building skills.
• Self-motivated, target-driven, and comfortable working in a startup environment.

Preferred Industry Background

• SaaS
• FinTech
• Accounting Software
• ERP Solutions
• Banking
• NBFC
• Financial Services
• Business Consulting

Key Performance Indicators (KPIs)

• Monthly qualified leads generated.
• Product demonstrations conducted.
• New customer acquisitions.
• Channel partnerships established.
• Monthly Recurring Revenue (MRR) generated.
• Sales conversion rate.
• Customer onboarding and retention.