Sales Coach

Company Description Ankidyne is India's first and largest manufacturer of Science Parks and playground equipment, transforming schools and public spaces into hands-on learning environments since 1993. Headquartered in Chennai, Tamil Nadu, the company has completed over 50,000 projects for more than 32,000 customers and 1,000+ schools across India. Ankidyne designs and delivers comprehensive educational and recreational solutions, including STEM parks, STEM labs, digital planetariums, museum exhibits, and inclusive playground equipment. Recognized by leaders such as Dr. APJ Abdul Kalam and honored at IISF 2017, Ankidyne is ISO 9001:2015 certified and known for durable, curriculum-aligned installations. The company focuses on long-term partnerships with institutions, providing warranties and annual maintenance support well beyond installation.

Department: Sales / Business Development

Designation: Sales Coach

Reporting To: Management

Location: Chromepet

Experience: 10+ years

Salary: Salary is not a constraint for the right candidate.

Job Summary  

The Sales Coach will be responsible for maintaining and improving the quality of customer calls handled by the BDE team. The role involves monitoring calls, identifying all kinds of skill gaps, providing individual feedback, and conducting focused training to improve customer conversations.

Key Responsibilities  1. Call Quality Monitoring  

• Regularly monitor and evaluate BDE voice calls with customers.
• Assess calls based on predefined quality parameters.
• Identify gaps in communication, customer handling and sales approach.
• Maintain individual call quality evaluation records.

2. Communication & Voice Coaching  

• Evaluate clarity, tone, confidence, professionalism and listening skills during calls.
• Identify communication habits that negatively affect customer interaction.
• Coach BDEs on effective verbal communication and customer engagement.

3. Product Knowledge  

• Check the accuracy and completeness of product information communicated during calls.
• Identify product knowledge gaps and coordinate/ conduct necessary training.
• Ensure BDEs are able to explain products, features and applications correctly. 

4. Negotiation & Objection Handling  

• Evaluate how BDEs handle customer questions, objections and price negotiations.
• Identify ineffective approaches and provide suitable coaching.
• Train BDEs on practical negotiation and objection-handling techniques using real customer scenarios.

5. Individual Coaching  

• Provide specific feedback based on monitored calls.
• Explain the gap and demonstrate the expected approach.
• Conduct one-to-one coaching where required.
• Re-monitor calls to check whether the identified issue has been corrected.

6. Best Practice Development  

• Identify effective techniques used by BDEs who demonstrate strong call-handling skills.
• Document successful approaches and use them as examples for team coaching.
• Develop suitable call scenarios, examples and role plays for training.

7. Training & Quality Improvement  

• Prepare training sessions based on actual gaps identified through call monitoring.
• Conduct mock calls, role plays and practical exercises.
• Track recurring call-quality issues and recommend corrective training.
• Submit periodic Call Quality & Training Reports to the Sales Head/Management.

Key Quality Parameters  

• Communication & professionalism
• Voice clarity, tone and confidence
• Active listening
• Customer requirement understanding
• Product knowledge
• Product presentation
• Objection handling
• Negotiation
• Customer engagement
• Follow-up and closing approach

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