Sales & Business Development Executive - European Market (B2B SaaS)

Summary:

• We are hiring an experienced, results-driven Full-Cycle Sales & Business Development Executive for a B2B SaaS company expanding across the European market.
• Our client provides an AI-powered Contract Performance Management platform that helps businesses optimize supplier agreements, identify missed financial opportunities, and improve profitability.
• We are looking for a commercially driven individual who can independently own the entire sales cycle, from lead identification and prospecting to negotiations and successful deal closure.
• This is not a lead-generation-only role. The successful candidate must be capable of building a pipeline, engaging European business decision-makers, conducting sales presentations, handling objections, and converting prospects into paying customers.

Key Responsibilities

Lead Generation & Prospecting

• Identify and qualify potential B2B customers across European markets.
• Build targeted prospect lists using LinkedIn Sales Navigator, outbound sales tools, and market research.
• Engage CFOs, Finance Directors, Procurement Heads, and other senior decision-makers.
• Execute cold calling, email outreach, and LinkedIn prospecting campaigns.

End-to-End Sales & Deal Closure

• Independently manage the complete sales cycle from initial outreach to signed contracts.
• Conduct discovery calls, client meetings, sales presentations, and commercial discussions.
• Understand customer requirements and communicate the product's value and potential ROI.
• Handle objections, commercial negotiations, and closing activities.
• Take direct ownership of achieving individual revenue and conversion targets.

Business Development & Pipeline Management

• Identify new business opportunities across the European mid-market.
• Build relationships with senior stakeholders and potential clients.
• Maintain CRM records, manage pipeline stages, and forecast opportunities.
• Develop outreach strategies and consistently follow up with prospects until conversion.

Mandatory Requirements

• Minimum 3 years of B2B sales experience, preferably in SaaS, enterprise software, or technology solutions.
• At least 2 years of direct experience selling to European customers (UK/EU).
• Proven experience independently generating leads, negotiating, and closing B2B deals.
• Excellent verbal and written English communication skills, with clear, professional, and confident customer-facing communication.
• Strong experience in international cold calling, consultative selling, objection handling, and commercial negotiations.
• Experience engaging senior executives and business decision-makers.
• Proficiency with LinkedIn Sales Navigator, CRM platforms, and sales prospecting tools.
• Ability to work independently and take full responsibility for revenue generation.
• Must be based in Gurugram/NCR or willing to relocate to Gurugram.
• Comfortable working from the Gurugram office during hours aligned with European customers.

Preferred Qualifications

• Experience selling SaaS, financial technology, ERP, procurement software, contract management solutions, or enterprise technology.
• A demonstrated record of closed-won deals with European customers.
• Knowledge of European mid-market sales processes and buying behaviour.
• Experience managing international sales pipelines without depending on pre-qualified leads.
• Additional European language proficiency is an advantage.

What We're Looking For

• We need a complete sales professional who can prospect, pitch, negotiate, and close independently.
• If you have successfully acquired European B2B customers, consistently met sales targets, and are confident managing the entire customer acquisition journey, we would like to hear from you.