Sales/business coordinator

Role & responsibilities

Key Duties and Responsibilities

1. High-Volume Outbound Calling

• Call the assigned database every working day and complete more than 100 outbound call attempts per day.
• Handle a calling mix in which the majority of calls are cold calls to prospects who may not have had any previous interaction with the company.
• Communicate confidently and professionally with business owners, proprietors, senior managers, purchase authorities and other high-authority contacts.
• Introduce the company and its products or services clearly, create interest and establish the relevance of the offering for the prospects business.

2. Lead Qualification and Client Conversion

• Understand the prospect’s business, requirements, present buying arrangement, decision-making process and potential commercial opportunity.
• Qualify leads based on their genuine requirement, authority, interest and potential to purchase.
• Handle questions and objections with accurate information, persuasive communication and a solution-oriented approach.
• Move each suitable prospect through the company’s defined sales stages and work consistently towards conversion.
• Achieve the sales and conversion targets assigned by the company.

3. Follow-Up and Pipeline Ownership

• Plan and complete timely follow-ups with interested, undecided and previously contacted prospects.
• Maintain persistence without compromising professionalism, especially where multiple follow-ups are required before a decision is made.
• Ensure that qualified opportunities are not lost because of missed calls, delayed responses or incomplete follow-up.
• Maintain clear next-action dates for every active lead and take full ownership of progress within the assigned database.

4. Single Point of Contact for the Assigned Database

• Remain the primary sales contact for all prospects and converted clients allocated to the assigned database.
• Provide accurate information, coordinate responses and ensure continuity in communication throughout the sales process.
• Build credible, long-term business relationships with decision-makers and converted clients.
• Coordinate internally for quotations, proposals, samples, meetings, order-related information or other sales requirements, wherever applicable.

5. Database and Sales Record Management

• Record the outcome of every meaningful call accurately in the company’s CRM, spreadsheet or assigned database.
• Update contact status, requirement, objections, follow-up date, next action and conversion progress on the same working day.
• Maintain complete, current and confidential prospect and client records.
• Prepare call, follow-up, pipeline and conversion reports as required by management.

6. Secondary Management and Coordination Responsibilities

• Assist with internal coordination, reporting, meetings and limited management-related tasks when assigned.
• Communicate relevant client requirements and sales updates to the concerned internal teams.
• Support sales-process improvement and team coordination where required.
• Ensure that secondary administrative or management work does not replace or reduce the required daily calling, follow-up and conversion activity.

Daily Performance Expectations

• More than 100 outbound call attempts per working day.
• High proportion of cold calls to decision-makers and business authorities.
• Completion of all scheduled follow-ups and next actions.
• Same-day updating of the assigned database or CRM.
• Continuous focus on qualified opportunities, client conversion and sales generation.
• Professional ownership of each lead and client in the assigned database.

Key Performance Indicators

• Daily outbound call volume and adherence to the minimum calling requirement.
• Number and quality of meaningful conversations with decision-makers.
• Follow-up completion rate and responsiveness to active prospects.
• Number of qualified opportunities created from the assigned database.
• Client conversion rate and achievement of company-assigned sales targets.
• Sales or order value generated from converted clients.
• Accuracy, completeness and timeliness of database or CRM updates.

Required Skills and Qualities

• Strong outbound calling, cold-calling, persuasion and business communication skills.
• Ability to communicate credibly with business owners and senior decision-makers.
• Strong objection-handling, negotiation, follow-up and closing ability.
• Target-oriented, persistent and comfortable working in a high-call-volume environment.
• Ability to remain professional and motivated despite rejection or delayed decisions.
• Good listening, requirement-identification and relationship-management skills.
• Strong personal accountability, time management and follow-up discipline.
• Ability to work independently while coordinating effectively with internal teams.
• Basic computer proficiency and the ability to maintain accurate digital sales records.
• Ability to protect confidential business, prospect and client information.

Education and Experience

• Previous experience in sales, telesales, inside sales, business development, client acquisition or another calling-intensive sales role.
• Experience handling B2B prospects, business owners or senior decision-makers will be relevant to the role.
• A Bachelor’s degree in Sales, Marketing, Business or a related field is preferred.
• Working knowledge of basic computer applications, spreadsheets or CRM system