Sales Associate

Role & responsibilities

Sales Associate Job Description Lenskart

Job Title: Sales Associate
Company: Lenskart

Job Summary

A Sales Associate at Lenskart is responsible for delivering an excellent customer experience, assisting customers in selecting eyewear products, achieving sales targets, and supporting daily store operations.

Key Responsibilities

Customer Service

• Welcome customers and understand their vision and eyewear requirements.
• Guide customers in selecting frames, lenses, sunglasses, and contact lenses.
• Explain product features, lens options, pricing, offers, and warranties.
• Build strong customer relationships and ensure a positive shopping experience.

Sales & Business Development

• Achieve individual and store sales targets.
• Upsell and cross-sell eyewear products, lens upgrades, and accessories.
• Promote ongoing offers, membership programs, and eye-checkup services.
• Follow up with customers for repeat purchases and service needs.

Product Knowledge

• Maintain thorough knowledge of eyewear products, lens types, coatings, and current trends.
• Stay updated on new product launches and promotional campaigns.

Store Operations

• Ensure products are displayed attractively and according to company standards.
• Assist in inventory management, stock replenishment, and stock audits.
• Maintain cleanliness and visual merchandising standards within the store.

Billing & Transactions

• Process customer purchases accurately using the POS system.
• Handle payments, exchanges, and returns as per company policy.

Eye Care Support

• Coordinate customer appointments for eye tests.
• Assist optometrists and customers during the consultation process when required.

Required Skills

• Strong communication and interpersonal skills.
• Customer-focused approach.
• Sales and persuasion skills.
• Basic computer and POS system knowledge.
• Ability to work in a target-driven retail environment.
• Teamwork and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree or higher secondary education (depending on store requirements).
• Experience in retail sales, customer service, or eyewear sales is preferred.
• Fluency in English and local language(s).

Typical KPIs

• Monthly sales achievement.
• Conversion rate (walk-ins to purchases).
• Average bill value.
• Customer satisfaction scores.
• Product attachment and upselling rates.