Sales Assistant

About UpBox

UpBox is rethinking how parents shop for babies during the first year.

Instead of parents repeatedly figuring out what to buy as their baby grows, UpBox creates age-based collections of baby essentials for 0–3, 3–6, 6–9 and 9–12 months.

We are building UpBox across both direct-to-consumer and retail channels, and we are looking for a proactive Sales Assistant – Retail Partnerships to help expand our offline and partner retail presence.

The Role

This is not a desk-based sales support role.

Your primary responsibility will be to identify, approach and build relationships with retailers who could stock, display, recommend or collaborate with UpBox.

You will work directly with the UpBox team to develop retail opportunities across baby stores, maternity stores, children's boutiques, pharmacies, gifting businesses and other relevant retail partners.

Key ResponsibilitiesRetail Partner Identification

Research and build a database of potential retail partners across target cities, including:

• Baby and maternity stores
• Multi-brand children's stores
• Premium children's boutiques
• Mother and baby stores
• Pharmacies with maternity or baby sections
• Hospital and maternity-centre stores
• Baby gifting businesses
• Lifestyle and gifting stores
• Department stores
• Local retail chains
• Relevant online-to-offline retailers

Identify the right decision-makers, including store owners, category managers, purchasing managers and founders.

Retail Outreach

Contact potential retail partners through:

• Phone calls
• WhatsApp
• Email
• LinkedIn
• Instagram
• In-person store visits where required

Introduce UpBox clearly and professionally and explain how the brand can add value to their customers.

The objective is not simply to send catalogues. You should actively work toward securing meetings, product discussions, trials, listings and purchase orders.

Retail Collaborations

Explore different partnership models such as:

• UpBox products stocked in retail stores
• Complete UpBox boxes sold through retail partners
• Selected UpBox products offered individually
• In-store displays
• Trial placements
• Consignment arrangements where appropriate
• Retailer-exclusive bundles
• New-parent gifting collaborations
• Hospital or maternity-centre partnerships
• Seasonal and festive gifting partnerships
• Cross-promotional collaborations

You should actively look for creative ways to make UpBox relevant to each retailer rather than using the same sales pitch everywhere.

Lead Management & Follow-Up

Maintain an organised sales pipeline covering:

Prospect → Contacted → Interested → Meeting → Sample/Proposal → Negotiation → Trial → Retail Partner → Repeat Order

Follow up consistently with prospective partners and ensure promising conversations do not disappear because of missed follow-ups.

Maintain accurate records of:

• Retailer name
• Location
• Contact person
• Contact details
• Store type
• Date contacted
• Discussion status
• Products of interest
• Commercial discussions
• Follow-up date
• Next action
• Outcome

Retail Meetings & Presentations

Support or conduct introductory meetings with retailers.

Understand the retailer's:

• Customer profile
• Price range
• Product categories
• Current baby brands
• Buying process
• Margin expectations
• Order quantities
• Payment terms
• Store footprint

Present UpBox in a way that addresses the retailer's actual business opportunity.

Market & Competitor Intelligence

While speaking with retailers, collect useful market intelligence.

We want to understand:

• Which baby brands retailers currently stock
• Which categories sell fastest
• What price points work
• Retailer feedback about competing brands
• Parent purchasing behaviour
• Common retailer objections
• Categories retailers feel are missing
• Seasonal demand
• Retail margins and commercial expectations

This information should be shared with the UpBox team so that sales activity also improves our broader business strategy.

What Success Looks Like

Your performance will not be judged simply by how many retailers you contact.

We will look at measurable outcomes such as:

• Qualified retailers identified
• Decision-makers reached
• Retail meetings secured
• Product presentations completed
• Trial placements secured
• New retail partners onboarded
• Purchase orders generated
• Repeat orders
• Revenue generated through retail partnerships
• Quality of retailer relationships
• Accuracy of the sales pipeline and follow-ups

Who We Are Looking For

You may be a good fit if you are:

• Confident speaking with business owners and retailers
• Comfortable making cold calls and approaching new businesses
• Persistent with follow-ups without being pushy
• Organised and disciplined with lead tracking
• Comfortable using WhatsApp, email, LinkedIn and Instagram for business outreach
• Curious about how retail businesses operate
• Able to communicate professionally in English and Hindi; additional regional languages are an advantage
• Comfortable working independently and taking ownership
• Interested in consumer brands, baby products, retail, sales or business development

Previous experience in retail sales, FMCG, baby products, children's products, gifting, fashion, beauty, consumer goods or B2B sales would be valuable but is not mandatory for the right candidate.

Role Type

Sales Assistant – Retail Partnerships

The role may evolve into Retail Partnerships Executive / Business Development Executive based on performance and responsibility.