Sales And Marketing Specialist

About Rukmani Polymers:

Rukmani Polymers Pvt. Ltd. is a leading polymer trading and distribution company in India, with over 30 years of industry experience. We supply a comprehensive range of plastic raw materials to manufacturers across the country, including PP, LLDPE, HDPE, LDPE, EVA, PVC, and ABS.

With strong relationships with leading domestic and international polymer producers, an extensive distribution network, and deep market expertise, we are committed to providing reliable supply solutions and building long-term customer partnerships.

We are looking for a commercially driven Sales & Marketing Specialist with prior experience in polymer sales, particularly commodity polymers, to expand our customer base, strengthen existing relationships, and manage marketing initiatives from our head office in Kirti Nagar, New Delhi.

Key Responsibilities:

• Business Development: Identify, approach, and acquire new customers across relevant manufacturing and processing industries.
• Customer Relationship Management: Manage existing customer accounts, understand evolving requirements, strengthen relationships, and identify opportunities to grow sales.
• Polymer Sales: Manage the sales cycle for commodity polymers, including customer engagement, grade selection, quotations, price negotiations, order closure, and follow-up.
• WhatsApp Marketing: Plan, manage, and execute WhatsApp marketing initiatives, including customer outreach, product promotions, campaign planning, and lead generation.
• Market Intelligence: Monitor polymer prices, market trends, competitor activity, and customer demand to identify commercial opportunities.
• Sales Reporting: Maintain accurate customer records, track leads and sales pipelines, monitor performance against targets, and provide regular updates.
• Customer Service: Take ownership of customer requirements and coordinate with procurement, logistics, and operations teams to ensure timely and reliable deliveries.
• Market Development: Identify new customers, applications, and opportunities to expand the company's presence across target industries.

Qualifications & Requirements:

• Industry Experience: Prior experience in polymer sales is essential, preferably involving commodity polymers
• Polymer Market Knowledge: Understanding of polymer grades, applications, market pricing, customer buying behaviour, and B2B trading dynamics.
• Sales & Negotiation: Demonstrated ability to develop customer relationships, generate business, negotiate commercially, and achieve sales targets.
• Marketing Experience: Experience managing WhatsApp marketing campaigns, digital outreach, or customer engagement initiatives is preferred.
• Communication: Strong verbal and written communication skills, with the ability to build lasting customer relationships.
• Ownership & Accountability: A proactive approach, strong commercial judgment, and a willingness to go above and beyond to meet customer needs.
• Technology: Proficiency in MS Office; familiarity with CRM systems and digital marketing tools is an advantage.
• Location & Travel: Ability to work full-time from our head office in Kirti Nagar, New Delhi, and travel for customer visits as required.

A degree or qualification in any of the following fields would be an advantage:

• Chemical Engineering
• Petroleum Engineering
• Plastics Technology, including qualifications from CIPET
• Marketing or Business Administration