Sales And Marketing Specialist

This position is currently open only to candidates based in Vadodara with prior, demonstrable experience in the IT industry, preferably in web development, digital services, or IT consulting. Candidates without relevant IT industry experience will not be considered at this time.

Company: RethinkingWeb

Location: Vadodara, Gujarat.

Work Mode: In Office

Employment Type: Full-time

Experience: 2–5 years

About RethinkingWeb

RethinkingWeb helps businesses build a distinctive digital presence through web design, website development, digital marketing, and technology-driven solutions. We combine creativity, user-centric thinking, and modern technologies to deliver digital experiences that strengthen brands and support measurable business growth.

We work closely with clients to understand their business objectives and deliver tailored, cost-effective solutions that create lasting value.

Role Overview

We are looking for a proactive, commercially driven Business Development & Digital Marketing Specialist to help expand RethinkingWeb's client base and drive revenue growth.

The candidate will be responsible for identifying prospective clients, generating qualified leads, presenting our services, managing the sales pipeline, preparing proposals, and converting opportunities into business. The role will also support digital outreach, marketing initiatives, client relationship management, and account growth.

The ideal candidate is confident communicating with business owners and decision-makers, understands digital services, and can independently manage the sales process from prospecting to closure.

Key Responsibilities1. Business Development & Lead Generation

• Identify and develop new business opportunities for website development, eCommerce, digital marketing, and IT services.
• Generate leads through LinkedIn, email outreach, cold calling, referrals, networking, and other relevant channels.
• Research target industries, companies, and decision-makers to build a qualified prospect database.
• Proactively reach out to founders, business owners, marketing heads, and other relevant decision-makers.
• Explore domestic and international markets based on the company's growth priorities.

2. Sales & Revenue Growth

• Understand client requirements and recommend appropriate services and solutions.
• Schedule and conduct discovery calls, client meetings, and sales presentations.
• Prepare proposals, quotations, and commercial offers in coordination with internal teams.
• Manage follow-ups, negotiations, and the sales cycle through to deal closure.
• Work towards agreed monthly and quarterly sales targets.
• Identify opportunities for repeat business, cross-selling, upselling, and long-term service contracts.

3. Digital Marketing & Brand Outreach

• Support the planning and execution of digital marketing campaigns to generate leads and improve brand visibility.
• Coordinate LinkedIn outreach, email campaigns, content distribution, and other digital initiatives.
• Assist in identifying relevant industry events, partnerships, referral channels, and networking opportunities.
• Track campaign performance and use data to improve lead quality and conversion rates.
• Collaborate with internal teams to communicate RethinkingWeb's services, expertise, and success stories effectively.

4. Client Relationship Management

• Build and maintain strong relationships with prospective and existing clients.
• Coordinate with design, development, and marketing teams to ensure proposed solutions align with client requirements.
• Support client onboarding, service introductions, and training where required.
• Maintain regular communication with clients and identify opportunities to strengthen engagement and retention.

5. Sales Operations & Reporting

• Maintain an accurate database of prospects, leads, meetings, proposals, and opportunities using the CRM.
• Track sales activities, follow-ups, deal stages, conversion rates, and revenue forecasts.
• Prepare periodic reports on pipeline progress, business wins, and upcoming opportunities.
• Maintain organized sales and marketing records and contribute to continuous improvement of sales processes.

Required Qualifications & Skills

• 2–5 years of experience in business development, B2B sales, or digital services sales.
• Experience in a web design agency, software development company, digital marketing agency, or IT services organization is preferred.
• Strong communication, presentation, negotiation, and relationship-building skills.
• Demonstrated ability to generate leads, manage a sales pipeline, and close deals.
• Working knowledge of website development, eCommerce, SEO, paid advertising, social media marketing, and related digital services.
• Familiarity with LinkedIn prospecting, email outreach, CRM tools, and productivity software.
• Ability to understand client business requirements and coordinate with technical and creative teams.
• Good organizational skills, attention to detail, and consistent follow-through.
• Ability to work independently in a hybrid environment and meet agreed targets.

A bachelor's degree in Business, Marketing, Communications, or a related field is preferred. Equivalent practical experience will also be considered.

Performance Indicators

Performance will be evaluated against measurable outcomes, including:

• Qualified leads generated.
• Client meetings and discovery calls completed.
• Proposals submitted and followed up.
• New clients acquired and deals closed.
• Revenue generated and payments collected.
• Sales conversion rates and pipeline quality.
• Repeat business and account expansion.
• Contribution to lead-generation and digital outreach initiatives.

What We Offer

• The opportunity to work across web, technology, and digital marketing services.
• Direct interaction with business owners and decision-makers.
• Collaboration with creative, technical, and marketing professionals.
• A hybrid work environment with opportunities to take ownership of business growth.
• Performance-linked incentives in addition to fixed compensation, as per company policy.