Sales And Marketing Specialist

Job Description: Sales & Marketing Centre

Position: Sales & Marketing Executive / Centre Manager
Department: Sales & Marketing
Location: [Centre Location]
Reports To: Centre Head / Business Development Manager

Job Purpose

To drive patient/customer acquisition, increase centre revenue, build strong relationships with existing and prospective customers, and execute local marketing activities to improve awareness and footfall for the eye-care/sight centre.

Key Responsibilities

Sales & Business Development

• Achieve monthly and annual sales/revenue targets.
• Generate new customer/patient leads through local outreach, referrals, campaigns, and partnerships.
• Follow up with leads and convert enquiries into appointments and visits.
• Promote the centres eye-care services, products, packages, and offers.
• Maintain strong relationships with existing customers and encourage repeat visits and referrals.
• Identify new business opportunities in the local market.

Marketing

• Plan and execute local marketing activities to increase centre visibility and footfall.
• Coordinate health camps, eye-screening camps, awareness programs, and community outreach.
• Develop partnerships with corporates, schools, colleges, RWAs, NGOs, doctors, and other local organisations.
• Support digital marketing activities, including social media, WhatsApp campaigns, Google presence, and local promotions.
• Coordinate with the central marketing team for campaigns, branding, creatives, and promotional materials.

Customer Relationship Management

• Ensure excellent customer/patient experience from enquiry to post-service follow-up.
• Maintain accurate lead, appointment, conversion, and customer databases.
• Conduct regular follow-ups and collect customer feedback.
• Address customer concerns professionally and coordinate with the relevant team for resolution.

Reporting & Performance

• Track daily enquiries, leads, appointments, conversions, revenue, and marketing activities.
• Prepare weekly and monthly sales and marketing reports.
• Monitor competitor activities and local market trends.
• Take corrective actions to achieve assigned targets.

Key Skills

• Strong communication and interpersonal skills.
• Sales and negotiation skills.
• Customer relationship management.
• Local marketing and business development.
• Good knowledge of MS Office/Google Workspace and CRM tools.
• Ability to work independently and achieve targets.
• Networking and partnership-building skills.
• Prior experience in healthcare, optical, ophthalmology, or retail sales is preferred.

Qualification & Experience

• Graduate in any discipline; MBA/PGDM in Sales & Marketing is an advantage.
• Experience: 2-10 years in sales, marketing, business development, retail, healthcare, or a related field.
• Experience in an eye-care/optical/healthcare centre will be an added advantage.

Key Performance Indicators (KPIs)

• Monthly revenue achievement.
• Number of new leads generated.
• Lead-to-appointment conversion.
• Appointment-to-visit conversion.
• Customer acquisition and retention.
• Referral generation.
• Marketing campaign ROI.
• Number of corporate/community partnerships.
• Customer satisfaction and feedback.