Sales And Marketing Specialist

About CPA-DMV

CPA-DMV is a fast-growing professional services company supporting businesses, professionals, and organizations across the Washington D.C., Maryland, and Virginia (DMV) region. We are building a strong digital presence and are looking for a creative, analytical, and results-driven Marketing & Digital Marketing Specialist to help grow our brand, generate leads, and execute impactful marketing campaigns.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Manage the company's presence across LinkedIn, Facebook, Instagram, YouTube, and other social media platforms.
• Create engaging content including social media posts, blogs, newsletters, case studies, videos, and marketing materials.
• Plan and execute paid campaigns on LinkedIn Ads, Google Ads, and Meta Ads.
• Optimize website performance through SEO best practices and content marketing.
• Manage email marketing campaigns and marketing automation.
• Monitor website traffic, campaign performance, and ROI using Google Analytics and other reporting tools.
• Design brochures, presentations, flyers, and promotional materials.
• Support branding initiatives and improve the company's online reputation.
• Conduct market and competitor research to identify growth opportunities.
• Collaborate with the business development and leadership teams to generate qualified leads.
• Track marketing KPIs and prepare monthly performance reports.

Required Skills

• 2–5 years of experience in Digital Marketing or Marketing.
• Strong understanding of SEO, SEM, PPC, content marketing, and social media marketing.
• Experience managing LinkedIn Company Pages and LinkedIn lead generation campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics (GA4), Google Search Console, and Google Tag Manager.
• Experience with WordPress or similar CMS platforms.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.

Preferred Qualifications

• Experience in B2B marketing and lead generation.
• Experience marketing professional services, consulting, education, healthcare, or technology businesses.
• Familiarity with CRM platforms such as HubSpot, Zoho CRM, or Salesforce.
• Experience using AI tools to improve content creation and marketing efficiency.
• Google Ads, Google Analytics, HubSpot, or Meta certifications are a plus.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to build and shape the marketing function from the ground up.
• Career growth in a rapidly expanding organization.
• Exposure to international markets and clients.
• Supportive, collaborative, and innovative work environment.
• Ongoing learning and professional development opportunities.

Who We're Looking For

We're looking for someone who is:

• Creative and data-driven.
• Passionate about digital marketing and brand growth.
• Proactive, organized, and able to manage multiple projects.
• Comfortable working independently while collaborating with cross-functional teams.
• Focused on delivering measurable business results.