Sales And Marketing Specialist

Company Description

Garodia Group is a third-generation real estate organization with a strong presence in Mumbai's redevelopment and residential real estate sector. The Group is focused on strengthening its marketing capabilities to drive lead generation, brand visibility, and customer engagement while maintaining high standards of professionalism, governance, and operational excellence.

Role Description

The Marketing will be responsible for executing integrated marketing initiatives to support lead generation, brand building, and sales enablement across residential real estate projects. The role involves hands-on management of digital marketing campaigns, CRM operations, content coordination, vendor engagement, and on-ground marketing activities. 

Key Responsibilities

• Execute marketing strategies to generate qualified leads and support sales conversions.
• Plan, execute, and optimize performance marketing campaigns on Meta, Google, and other digital platforms.
• Manage CRM systems, including lead entry, workflow configuration, automation triggers, and lead lifecycle tracking.
• Execute WhatsApp automated marketing campaigns to engage customers, brokers, and channel partners.
• Optimize and manage listings on property portals such as 99acres, Magicbricks, and Housing.com.
• Conduct market research and analyze campaign data to support informed marketing decisions.
• Manage tele-callers and ensure effective follow-up, lead tracking, and reporting.
• Plan and execute influencer marketing, PR initiatives, broker meets, and on-ground promotional events.
• Coordinate with vendors for collaterals, photo shoots, site branding, digital assets, and media execution.
• Develop and implement media plans covering outdoor, print, BTL, and new-age digital media.
• Create and edit marketing content including posts, advertisements, videos, and creatives.
• Manage and maintain the company website and overall digital presence.
• Ensure accurate documentation, audit-ready records, and timely updating of all activities in CRM / ERP systems.

Qualifications & Skills

• Bachelor's degree in related discipline.
• Minimum 2 years of experience in marketing and lead generation (freshers with strong relevant skills may be considered).
• Strong understanding of Meta advertising platforms, LinkedIn, digital marketing tools, etc.
• Experience in executing WhatsApp automation campaigns.
• Proficiency in MS Excel, Google Sheets, G Suite, and basic analytics tools.
• Working knowledge of CRM systems and digital record management.
• Excellent communication skills in English (written and verbal).
• Strong analytical, organizational, and multitasking abilities.
• Ability to work independently and collaboratively in a fast-paced environment.

Career Opportunity

This role offers significant exposure to end-to-end real estate marketing within a growing organization. The Marketing Sr executive will gain hands-on experience in performance marketing, CRM-driven sales support, brand building, and on-ground activation, with opportunities for professional growth based on performance and capability.