Sales And Marketing Specialist

Company Description International Institute of Hotel Management (IIHM), part of the IndiSmart Group, is a leading institution in international hospitality management education across India and South East Asia. Established in 1994, IIHM offers globally recognized hospitality programs through collaborations with Edinburgh Napier University, UK, and the University of West London, London. With campuses in major Indian cities and a state-of-the-art campus at KBU Bangkok, IIHM provides flexible study pathways across multiple international locations. The institute maintains active partnerships and tie-ups in the UK, USA, Canada, Australia, Mauritius, the Middle East, and South East Asia. Over 3,000 alumni have built global careers in renowned international hotel chains, reflecting IIHM's strong industry connections and career-focused training.

What we are looking for

Fresh Graduates with smart disposition and tech savvy nature with good English communication skills required for Indismart Group

Role Description This is a full-time, on-site role for a Sales and Marketing Specialist based in the Kolkata metropolitan area. The specialist will promote IIHM's hospitality management programs, generate and qualify leads, and support student enrollment through presentations, counseling sessions, and participation in education fairs and events. Day-to-day responsibilities include implementing sales and marketing campaigns, managing outreach to schools and colleges, and maintaining strong relationships with prospective students, parents, and partner institutions. The role involves coordinating with academic and administrative teams to ensure a consistent brand message, preparing marketing materials and reports, and tracking performance against enrollment and revenue targets. The specialist will also provide input on market trends and competitor activities to help refine IIHM's overall sales and marketing strategy.

Qualifications

• Candidates should possess strong Communication and Customer Service skills to engage effectively with prospective students, families, and institutional partners.
• Candidates should possess Sales and Sales Management skills to drive admissions, manage pipelines, and meet enrollment targets.
• Candidates should possess Training skills to conduct presentations, workshops, and information sessions for students and stakeholders.
• Candidates should have proficiency in basic digital marketing tools, CRM or lead management systems, and data-driven reporting.
• Candidates should demonstrate excellent interpersonal skills, attention to detail, and the ability to work collaboratively in a fast-paced educational environment.
• A bachelor's degree in Marketing, Business, Hospitality Management, or a related field is preferred; prior experience in education or hospitality sales and marketing will be an advantage.