Sales And Marketing Manager

The position will be responsible for B2B/industrial sales, customer acquisition, market mapping, project development, techno-commercial discussions and coordination with internal teams for successful order execution.

Key Responsibilities

1. Sales & Business Development

• Develop and execute sales plans to achieve monthly, quarterly and annual sales targets.
• Identify new business opportunities in Bengaluru and South India.
• Generate leads through market mapping, customer visits, references, exhibitions and industry networks.
• Develop customers across:
• Automotive & Auto Components
• Solar
• Electrical & Electronics
• Building & Construction
• Architecture & Faade
• Windows & Doors
• Industrial Engineering
• Furniture
• OEM and other industrial segments.
• Develop new territories, applications and customer segments.
• Prepare sales forecasts and territory-wise business development plans.

2. Customer & Key Account Management

• Develop and maintain strong relationships with OEMs, fabricators, dealers, distributors, architects, consultants and institutional customers.
• Understand customer requirements, technical specifications and application needs.
• Handle enquiries, quotations, negotiations, order booking and follow-up.
• Ensure customer satisfaction and develop repeat business.
• Resolve customer complaints in coordination with Quality, Production and Technical teams.

3. Aluminium Extrusion Product Knowledge

• Develop strong knowledge of aluminium extrusion profiles, alloys, temper, dimensions and applications.
• Understand die development, profile feasibility and customized extrusion requirements.
• Coordinate with technical teams for new profile development.
• Understand value-added processes such as:
• Anodizing
• Powder Coating
• Fabrication
• Cutting
• CNC / machining, wherever applicable.
• Provide appropriate techno-commercial inputs to customers.

4. Market Development & Competition Analysis

• Conduct regular market visits across Bengaluru and South India.
• Identify potential customers, projects and upcoming industrial requirements.
• Monitor competitor pricing, product range, market positioning and service levels.
• Analyse market trends and identify opportunities for new applications.
• Develop strategies for increasing market share.

5. Commercial Responsibilities

• Prepare and negotiate quotations and commercial proposals.
• Negotiate price, payment terms, delivery schedules and other commercial conditions within company guidelines.
• Monitor customer-wise sales, profitability and outstanding payments.
• Coordinate with Finance for collection follow-up.
• Ensure adherence to approved pricing and credit policies.

6. Order Execution & Cross-functional Coordination

• Coordinate with Production, PPC, Quality, Dispatch, Logistics and Finance for timely execution of customer orders.
• Track order status and communicate delivery commitments to customers.
• Follow up on production and dispatch schedules.
• Ensure smooth execution of customized and project-based orders.

7. Sales MIS & Reporting

• Maintain customer database and sales pipeline.
• Prepare daily/weekly/monthly sales reports.