Sales And Marketing Manager

Job Summary

The Marketing Executive is responsible for promoting the hospitals services, building the hospital brand, driving patient acquisition, and developing strong relationships with doctors, corporates, insurance partners, and the local community through both offline and digital marketing initiatives.

Key Responsibilities

Patient Acquisition & Revenue Growth

• Drive patient volume (Outpatient/OPD and Inpatient/IPD admissions) to meet monthly and annual revenue goals.
• Promote specialized clinical departments, wellness check-up packages, and specialized surgical services.
  

Referral & Institutional Sales

• Build and manage strong professional relationships with general practitioners (GPs), local clinics, and consulting physicians to drive patient referrals.
• Tie up with corporate firms, TPA/insurance desks, and third-party administrators for empanelment and employee healthcare benefits.
  

Branding & Campaigns

• Plan and execute local marketing activities, including free health check-up camps, public awareness seminars, and community campaigns.
• Support digital marketing initiatives, social media engagement, and reputation management in coordination with the central media team.
  

Market Research & Reporting

• Evaluate & monitor competitor ecosystem.
• Maintain CRM databases and submit daily/weekly reports on referral conversion rates and campaign effectiveness.

Key Skills

• Healthcare Marketing
• Referral & Community Outreach programs
• Brand Management
• Event Planning & Coordination
• Healthcare conferences.
• Communication & Relationship Management
• Analytical & Presentation Skills
• Digital Marketing & Social Media

How to Apply

Interested candidates can apply directly on LinkedIn or share their updated resume to [email removed].