Sales And Marketing Manager
Coequal Infotech · Bengaluru · onsite · Posted 66d ago
About a minute. You'll make an account on the way through.
About this role
(Role & responsibilities
Looking for a young, dynamic, self-driven candidates for the position of "Sales & Marketing Executive / Manager"
Candidate should manage localized campaigns, analyze consumer behavior, oversee in-store promotions, and coordinate with sales teams to maximize product visibility and drive revenue growth in competitive retail market.
Key Responsibilities:
Campaign Execution: Plan, execute, and monitor localized marketing campaigns across digital, print, and in-store channels to promote products.
Sales Collaboration: Partner with the regional sales team and distributors to align marketing strategies with business objectives and facilitate new product rollouts.
Market & Competitor Analysis: Conduct market research to track consumer trends, evaluate competitor positioning, and identify new growth opportunities.
Trade & BTL Marketing: Manage Below-The-Line (BTL) activities, including product sampling, point-of-sale (POS) displays, and promotional events to capture consumer attention on the shelf.
Performance Tracking: Analyze campaign data, track Return on Ad Spend (ROAS), and report on key performance indicators (KPIs) to optimize future marketing spend.
Agency Coordination: Liaise with external agencies (creative, PR, digital) for the creation of advertising collateral and promotional materials.
Key Qualifications:
Education: Bachelors degree / Post Graduate's in Sales & Marketing, (B2B or B2C in Client coordination)
Experience: 2 to 7 years of proven marketing experience, specifically within the Industrial, Engineering, Manufacturing or FMCG or consumer goods sector.
Analytical Skills: Strong proficiency in using market data and digital analytics tools to interpret consumer behavior.
Communication: Exceptional verbal and written communication skills to craft engaging brand narratives.
Key Competencies:
Consumer-Centric Mindset: Deep understanding of buyer personas and retail dynamics.
Cross-Functional Collaboration: Ability to act as the bridge between creative, sales, and supply chain teams.
Adaptability: High capability to pivot strategies quickly in a fast-paced and highly competitive industry. Ability to work under any pressure.
Preferred candidate profile: Candidates must have 2-Wheeler with valid license for this job.
Perks and benefits: Salary + Incentives
- Cell phone reimbursement
- Commuter assistance
- Provident Fund
Sourced from naukri