Role Responsibility Lead generation: Finding potential business customers through LinkedIn, email, calls, referrals, databases, and events.B2B sales: Contacting companies, understanding their requirements, presenting products/services, and converting leads into customers.Client relationship management: Maintaining relationships with existing clients and identifying repeat or upselling opportunities.Product presentations: Giving demos, preparing quotations, proposals, and presentations.Negotiation & closing: Discussing pricing, terms, contracts, and closing deals.Marketing: Supporting campaigns, social media, email marketing, trade exhibitions, and promotional activities.Market research: Tracking competitors, customer needs, and industry trends.Sales reporting: Maintaining CRM records and reporting leads, meetings, conversions, and revenue to management.A commercial B2B sales and marketing role in the green energy sector focuses on driving corporate adoption of renewable solutions (such as rooftop solar PV, wind, and storage) through strategic prospecting, technical consultations, and long-term account management.Key Sales Responsibilities• Lead Generation & Prospecting: Identify and target commercial, industrial, and institutional prospects (such as manufacturing plants, warehouses, and corporate offices) via cold outreach, field visits, and industry networking.• Stakeholder Engagement: Build relationships with high-level corporate decision-makers, including energy managers, procurement heads, facility directors, and chief sustainability officers.• Site Feasibility & Audits: Coordinate initial site inspections to evaluate structural, spatial, and electrical suitability for renewable installations.• Financial & ROI Modeling: Prepare customized proposals featuring detailed financial returns, Power Purchase Agreements (PPAs), or CapEx/OpEx models that align with corporate sustainability and budget goals.• Negotiation & Deal Closure: Lead complex, multi-stakeholder contract negotiations and manage the handoff to technical/project execution teams.Key Marketing Responsibilities• Targeted Campaign Execution: Design B2B multi-channel marketing campaigns (digital, LinkedIn, and offline trade expos) tailored to industrial parks and corporate ESG (Environmental, Social, and Governance) targets.• Collateral & Content Creation: Develop technical whitepapers, case studies, and ROI calculators that clearly communicate clean-tech advantages and regulatory compliance.• Pipeline Analytics: Track campaign performance, customer acquisition cost (CAC), and lead-to-close metrics using CRM and marketing automation platforms.If you're preparing for a specific interview or drafting a job description, let me know:• Is the focus on CapEx sales, PPAs (Power Purchase Agreements), or channel/EPC partnerships?• What is the target market segment (e.g., SMEs, large manufacturing, or warehousing)?Skills usually requiredGood communication and negotiationB2B lead generation and cold callingEmail marketing and LinkedIn outreachCRM knowledge (Salesforce, HubSpot, Zoho, etc.)Presentation and proposal preparationBasic Excel/Google SheetsUnderstanding of sales targets and funnelsAbility to build long-term business relationshipsSourced from naukri
