Sales And Marketing Executive

Role & responsibilities

Sales & Marketing Executive Roles & Responsibilities

Industry: Real Estate

Key Responsibilities

Sales Responsibilities

• Generate new leads through various sources such as calls, references, digital platforms, and property inquiries.
• Understand customer requirements, budget, and preferred location.
• Explain project details, specifications, pricing, payment plans, and available units to customers.
• Arrange and conduct site visits for prospective customers.
• Follow up with leads and maintain regular communication with prospects.
• Convert qualified leads into bookings and achieve assigned sales targets.
• Maintain customer records, lead status, follow-up details, and booking information.
• Coordinate with customers for documentation, booking formalities, and payment schedules.
• Build and maintain strong relationships with existing and prospective customers.
• Coordinate with the Accounts, CRM, Legal, and Project teams for smooth customer handling.

Marketing Responsibilities

• Assist in planning and executing real estate marketing campaigns.
• Promote projects through digital marketing, social media, property portals, WhatsApp, and other channels.
• Coordinate with advertising agencies, designers, and digital marketing teams.
• Support the preparation of brochures, presentations, advertisements, and promotional materials.
• Conduct market research to understand customer preferences, competitor projects, pricing, and market trends.
• Participate in property exhibitions, events, promotional activities, and channel-partner activities.
• Monitor marketing leads and evaluate campaign responses.
• Develop and maintain relationships with brokers, channel partners, and referral sources.

Reporting & Administration

• Prepare daily/weekly/monthly sales and lead reports.
• Maintain accurate CRM and sales pipeline records.
• Track sales targets, conversions, site visits, and follow-ups.
• Provide regular updates to the Sales Manager / Management.
• Ensure professional representation of the company and its projects.

Preferred Candidate Profile

• Graduate in BBA / B.Com / MBA / Marketing / any relevant field.
• Freshers and experienced candidates can apply.
• Good communication and negotiation skills.
• Strong customer-service and relationship-building abilities.
• Basic knowledge of MS Office, Excel, CRM, and social media.
• Target-oriented, confident, energetic, and willing to travel for site visits.
• Real estate sales experience will be an advantage, but freshers are welcome.

Preferred candidate profile