Sales And Marketing Executive

JOB DESCRIPTION

Sales & Marketing Executive Iron & Steel Industry

Department: Sales & Marketing
Industry: Iron & Steel / Steel Trading / Fabrication
Job Type: Full-Time
Experience: 2–5 Years
Reporting To: Sales Manager / Business Head

About the Role

We are looking for a dynamic and result-oriented Sales & Marketing Executive with experience in the Iron & Steel industry. The candidate will be responsible for developing new business, managing existing customers, generating sales leads, conducting market visits, and achieving monthly sales targets.

The ideal candidate should have a strong understanding of steel products, industrial customers, construction companies, fabricators, contractors, infrastructure companies, and dealers.

Key Responsibilities

1. Sales & Business Development

• Generate new leads and convert them into customers.
• Identify potential customers in the steel, construction, fabrication, infrastructure, manufacturing and industrial sectors.
• Achieve monthly and annual sales targets.
• Develop new markets and territories for steel products.
• Handle enquiries, quotations, negotiations and order closures.
• Maintain regular follow-up with prospective and existing customers.
• Develop long-term relationships with key customers.

2. Product & Market Knowledge

• Develop good knowledge of MS plates, sheets, angles, channels, beams, flats, pipes, sections, structural steel and other iron & steel products.
• Understand customer requirements regarding size, grade, quantity, specification and delivery.
• Track market prices, competitor pricing, demand and customer trends.
• Provide market feedback to management.

3. Field Sales & Customer Visits

• Conduct regular field visits to customers, contractors, fabricators, industries, dealers and project sites.
• Identify upcoming construction and industrial projects.
• Generate enquiries through direct visits, references and networking.
• Understand customer requirements and coordinate internally for timely fulfilment.

4. Order & Customer Coordination

• Coordinate with Purchase, Stock, Production, Dispatch, Accounts and CRM teams for smooth order execution.
• Follow up on stock availability, pricing, dispatch and delivery schedules.
• Ensure proper communication with customers throughout the sales cycle.
• Follow up for outstanding payments wherever required.

5. Digital & Marketing Activities

• Generate leads through WhatsApp, email, LinkedIn, social media, online platforms and digital campaigns.
• Maintain a database of customers, prospects, dealers and contractors.
• Support digital marketing initiatives for steel products.
• Share product catalogues, quotations and promotional material with customers.
• Use CRM/ERP systems to maintain accurate lead and customer records.

Target Customer Segments

The candidate will focus on customers such as:

• Construction Companies
• Infrastructure Companies
• Fabrication Companies
• Industrial Plants
• Engineering Companies
• Contractors
• Builders & Developers
• Steel Fabricators
• Manufacturing Industries
• Project Companies
• Dealers & Distributors
• Agriculture Equipment Manufacturers
• Warehouses & Shed Contractors
• PEB Companies

Key Performance Indicators (KPIs)

• Monthly Sales Achievement
• New Customer Acquisition
• Number of Qualified Leads Generated
• Conversion Rate
• New Enquiries Generated
• Customer Visit Frequency
• Average Order Value
• Repeat Business
• Collection/Payment Follow-up
• Territory/Market Development
• Customer Retention

Required Skills

• Strong communication and negotiation skills.
• Good sales and convincing ability.
• Strong field-sales capability.
• Customer relationship management.
• Knowledge of the Iron & Steel market.
• Basic understanding of steel grades, sizes and specifications.
• Ability to understand quotations and pricing.
• Good follow-up and coordination skills.
• MS Excel, email and CRM knowledge.
• Ability to work under sales targets.
• Strong networking and relationship-building skills.

Preferred Experience

Candidates with experience in:

• Iron & Steel Trading
• Structural Steel Sales
• TMT/Steel Sales
• Fabrication Material Sales
• Industrial Sales
• Construction Material Sales
• PEB/Infrastructure Sales
• B2B Sales
• Dealer/Distributor Network Development

will be preferred.

Qualification

Graduate / MBA (Sales & Marketing) / Diploma or equivalent

Candidates with strong Iron & Steel industry sales experience may be considered irrespective of specialization.