Sales and CRM Head

The Head Sales & CRM owns revenue delivery and customer relationship strategy across Ranka Jewellers' stores driving in-store sales performance while building the clienteling and data discipline that turn buyers into repeat, referring patrons. Reports directly to the Director/Promoter, with accountability for revenue targets, team performance and customer database health. Experience in Sales and Jewellery background is preferable.

Key Responsibilities

Sales Leadership

Own monthly/quarterly/annual sales targets across all stores, by category and by store.

— Lead, coach, and performance-manage Store Sales Managers and associates.

— Plan festive and wedding-season sales campaigns with marketing.

— Own the sales MIS — footfall, conversion, ATV, category mix — and report to the Director.

CRM & Client Relationship Management

— Build and own CRM strategy — database hygiene, segmentation, lifecycle communication.

— Design the clienteling playbook for high-value and repeat customers (VIP previews, wedding-cycle engagement).

— Select/manage CRM tools and an external vendor, per the agreed hybrid model (Ranka owns strategy, vendor owns software).

— Track repeat-purchase rate, referral rate, and lifetime value as core KPIs.

— Institutionalise the loyalty programme and ensure store teams use it consistently.

Cross-Functional

— Partner with marketing on lead gen/events, and with training on sales team skill-building.

— Input on new-store sales readiness during expansion planning.

Job Specification

Education & Experience

— Graduate/Postgraduate in Business, Marketing, or related field; MBA preferred, not mandatory.

— 5 to 10years total Sales experience, with 4–5+ years in sales & CRM leadership.

— Jewellery, luxury retail, or high-ticket consumer goods background strongly preferred.

— Proven multi-store team management and P&L/revenue ownership; hands-on CRM tool experience.

Good with Excel, Communciations, Customer Services, Problem Solving, postive attitude, Good with Sales Numbers and PPT skills, Team hanlding.

Core Skills

— Sales leadership: target-setting, conversion management, team coaching.

— CRM & clienteling: segmentation, lifecycle marketing, loyalty programme adoption.

— Commercial/analytical acumen and comfort managing an external vendor.

— Stakeholder management within a family-run promoter structure.

Personal Attributes

— High ownership; disciplined but warm — suited to trust-led, relationship-first luxury retail.

Genuine interest in the jewellery/luxury category, not just retail metrics.