Sales Analytics & GTM Intelligence

Role & responsibilities

Sales Analytics & GTM Intelligence Analyst

Role Purpose

Work closely with sales leadership and sales teams to drive data-backed decision making through reporting, dashboards, market intelligence, pipeline analytics, and AI-enabled insights. The individual will own sales MIS, management reporting, GTM analytics, and support strategic growth initiatives across product lines.

Key Responsibilities

• Build and maintain sales dashboards covering pipeline, pursuits, wins, revenue, forecasts, conversion rates, and account penetration.
• Analyze performance across product assets, regions, industries, and client segments to identify growth opportunities.
• Develop executive-ready reports, presentations, and management insights for leadership reviews.
• Conduct market research and competitor intelligence to identify new GTM opportunities.
• Utilize AI and LLM tools to automate reporting, generate insights, improve forecasting, and enhance decision-making.
• Partner with sales leaders to track targets, productivity metrics, pursuits, and account performance.
• Recommend new initiatives and data-driven interventions to improve sales effectiveness and market coverage.
• Create automated reporting frameworks using Power BI, Excel, SQL, and AI-enabled analytics tools.

Must Have:

1. Strong Sales Analytics & Dashboarding Experience

Must have hands-on experience creating sales dashboards, pipeline reports, revenue tracking, and management reporting using Power BI, Tableau, or similar BI tools.

2. Advanced Data & Analytical Skills

Strong proficiency in Excel, Power BI, SQL, and data modelling with proven ability to convert data into business insights and recommendations.

3. Executive Communication & Storytelling

Ability to create management presentations and communicate insights clearly through structured reports, executive summaries, and business reviews.

Preferred Qualifications

• Experience in Sales Operations, GTM Analytics, MIS, Commercial Analytics, or Revenue Operations.
• Exposure to AI tools, Copilot, ChatGPT, LLMs, or analytics automation.
• Understanding of market research and business strategy.
• Experience working directly with business leaders and sales teams.
• Building Reports and Slide decks.