SAAS Sales Lead

Role & responsibilities

• Lead full sales cycles from outbound prospecting and inbound qualification through contract negotiation and closing.
• Build, manage, maintain a healthy, predictable sales pipeline to hit/exceed ARR targets.
• Deliver tailored, value-driven product demonstrations to key decision-makers (C-Suite, VPs, Directors).
• Map out prospective account landscapes and identify strategic growth opportunities within target ICPs (Ideal Customer Profiles).
• Partner with Marketing to develop targeted outbound campaigns, pitch-decks, and battle-cards.
• Optimize sales playbooks, objection-handling strategies, and outreach cadences.
• Conduct discovery calls to uncover customer pain points, workflows, and business goals.
• Present complex pricing models, security disclosures, and tailored proposals.
• Manage legal/procurement reviews, vendor onboarding forms, and security assessments to streamline closing.
• Act as the voice of the prospect to Product & Engineering teams to share feature requests, market trends, and competitive insights.
• Collaborate with Customer Success to ensure seamless handover and onboarding post-sale.

Preferred candidate profile

• 8 - 10 years of total B2B sales experience, with Engineering or Automation background, including 5 + years specifically selling B2B SaaS / HRMS software backed by a proven track record of high-touch client connectivity and executive relationship management.
• Strong background in structured sales frameworks ( MEDDPICC, Challenger, SPICED, or SPIN Selling).
• Preferred hands-on experience with sales tools (CRMs like Salesforce/HubSpot, lead generation via Apollo/ZoomInfo/LinkedIn Sales Navigator, and sales engagement platforms like Outreach/Gong)
• Exceptional verbal, written, and presentation skills, with ability to simplify complex technical concepts for non technical stakeholders.
• Proven track record across both Hunting (new business acquisition) and Farming (account expansion) through consultative selling.
• Full-cycle sales expertise, managing the end-to-end process from lead generation to deal closing