Rural Sales & Operations Executive - Loni Devkar, Kurkumbh location

The position is at Loni Devkar, Kurkumbh location.

Key purpose :

The Rural Sales & Operations Biomass Bank role is responsible for driving farmer engagement, aggregation readiness, field execution, and Soil Nutrition (FOM) sales within the assigned Biomass Bank catchment. The role focuses on community engagement, onboarding of farmers and partners, harvest planning through ground truthing, daily aggregation scheduling, quality compliance, and execution of FOM sales plans leveraging both manual field processes and platform-based systems to ensure predictable aggregation, accurate data, and effective rural

market penetration.

Role & responsibilities :

What Key Tasks will be involved?

1. Community Engagement & Market Development

• Drive community engagement initiatives at the village level
• Engage with key influencers and local government administration
• Hire and manage promoters for field-level activities
• Prepare half-yearly FOM Sales Plan and BEAT Plan covering:
• Villages
• Individual farmers
• Potential farmers
• Key retailers
• Hero farmer meetings

2. Training & Capacity Building

• Conduct and coordinate equipment operator training programs
• Ensure operators are trained on correct equipment usage
• Reinforce OEM guidelines for equipment operations (e.g., baler pressure)

3. Promoter Management & Commercial Processing

• Track promoter attendance on a monthly basis
• Process promoter salary invoices
• Ensure on-time invoice submission as per SLA
• Coordinate with finance and vendors for payment closure

4. Onboarding of Ecosystem Partners

• Onboard farmers on the platform
• Onboard aggregation partners
• Onboard tractors and drivers on the platform
• Ensure onboarding numbers meet operational requirements
• Track actual vs required onboarding

5. Harvest Planning & Ground Truthing

• Mark expected harvest dates through ground truthing of villages
• Assess farm readiness before harvest
• Engage farmers through promoters to capture accurate harvest dates
• Pitch aggregation offerings to farmers and aggregation partners
• Ensure correct equipment usage on the field as per OEM norms

6. Daily Aggregation Planning & Execution

• Release daily collection schedules to aggregators through the platform
• Mark farmer-level execution status (Done / Not Done) on the platform
• Identify and highlight schedule deviations in the next days plan
• Prepare and communicate next-day aggregation plans
• Ensure quality of aggregated material as per SOP
• Monitor fuel consumption against quantity collected
• Ensure platform data accuracy:
• Equipment availability (Active / Inactive)

7. Soil Nutrition (FOM) Sales Execution

• Prepare daily FOM Sales Plan and BEAT Plan
• Execute FOM sales as per approved plan
• Engage farmers, potential farmers, and retailers for FOM sales
• Ensure timely FOM payment collection
• Coordinate FOM deliveries to farmers
• Track Plan vs Actual sales performance

Preferred candidate profile -

• Graduate in any discipline (Agriculture preferred)
• 25 years of experience in rural sales, field operations, aggregation, or agri-input sales
• Experience working with farmers, promoters, or rural distribution networks
• Rural sales planning & execution
• Aggregation and harvest planning
• Partner & farmer onboarding
• Basic understanding of agri equipment and OEM norms
• Platform/app-based data entry and reporting

• Field execution & deviation management
• Community engagement & influencer management
• Quality compliance awareness (aggregation SOPs)
• Fuel and productivity monitoring

• Strong interpersonal and persuasion skills
• Ability to engage farmers, partners, and local authorities
• Clear reporting and escalation discipline