Rural Marketing Executive / Senior Executive

About Us

BiofuelCircle, incorporated in 2020 and headquartered in Pune, is building a tech-enabled bioenergy supply chain for biomass, biofuels, and other bio-based products. The companys platform connects farmers, rural partners, and industrial consumers, combining digital enablement with physical infrastructure to make biomass supply more dependable and usable at scale.

Role & Responsibilities

Role

Rural Marketing Executive

Key Purpose of the Role

This role is to create Go-to-Market strategies and support Rural Business Unit to achieve its goals, while establishing a strong brand presence in rural markets.

Responsibilities

• Rural marketing strategy 
• Brand Building and Activations
• Seasonal Campaigns
• Community Engagement 
• Content Creation
• Local Market Inside

What Key Tasks will be involved?

1. Rural Marketing Strategy:

• Designing and managing the rural marketing strategy for Rural business unit
• Conceptualizing & executing integrated marketing campaign to achieve the brand & business goals in the rural markets

1. Brand Building and Activations:

• Plan and execute marketing campaigns, both online and offline, to increase brand awareness and drive farmer participation in alignment with Sales and Supply Network teams
• Collaborate with creative agencies to develop compelling advertising materials and promotional content
• Deploy rural marketing agencies to implement rural marketing plans
• Develop local partnerships for local activation / PR / communication
• Capture and develop engaging user generated content to accentuate digital marketing 
• Build and maintain relationships with local media, bloggers, and influencers to secure positive press coverage and brand partnerships
• Manage advertising budgets and track the effectiveness of campaigns using relevant KPIs.
• Understanding of local markets (culture, socioeconomic aspects, commodities, touch points etc.) and provide feedback on rural consumer behavior to marketing, product, and sales teams

1. Seasonal Campaigns:

• Crop wise, region wise marketing campaigns to source raw materials
• Engaging and activating existing subscriber base of biomass processors and rural entities
• Deploying Former communication channels
• On-boarding customer camps and roadshows
• Short videos for educating training and hand holding in App usage
• Upselling of value-added services like Verification, Delivery and Finance services

1. Community Engagement:

• Build strong relationships with rural communities, local leaders, and relevant stakeholders to understand their challenges and concerns
• Organize community outreach programs, workshops, and events to raise awareness
• Manage branding initiatives that resonate with rural communities
• Collaborate with government agencies, NGOs, and other relevant organizations to align marketing efforts

Opportunity

• Opportunity to work with a fast-growing company in a priority bio-energy sector
  Closely work with senior leadership team
• Opportunity to build rural marketing functional vertical from scratch.
• Work with a highly engaged & motivated team

Reports To

Senior Manager Rural Marketing