Rural Field Sales & Operations

Role & Responsibilities:

1. Community Engagement & Market Development

• Drive community engagement initiatives at the village level
• Engage with key influencers and local government administration
• Hire and manage promoters for field-level activities
• Prepare half-yearly FOM Sales Plan and BEAT Plan covering
• Villages of Individual farmers
• Potential farmers
• Key retailers
• Hero farmer meetings

2. Training & Capacity Building

• Conduct and coordinate equipment operator training programs
• Ensure operators are trained on correct equipment usage
• Reinforce OEM guidelines for equipment operations (e.g., baler pressure)

3. Promoter Management & Commercial Processing

• Track promoter attendance on a monthly basis
• Process promoter salary invoices
• Ensure on-time invoice submission as per SLA
• Coordinate with finance and vendors for payment closure

4. Onboarding of Ecosystem Partners

• Onboard farmers on the platform
• Onboard aggregation partners
• Onboard tractors and drivers on the platform
• Ensure onboarding numbers meet operational requirements
• Track actual vs required onboarding

5. Harvest Planning & Ground Truthing

• Mark expected harvest dates through ground truthing of villages
• Assess farm readiness before harvest
• Engage farmers through promoters to capture accurate harvest dates
• Pitch aggregation offerings to farmers and aggregation partners
• Ensure correct equipment usage on the field as per OEM norms.

6. Daily Aggregation Planning & Execution

• Release daily collection schedules to aggregators through the platform
• Mark farmer-level execution status (Done / Not Done) on the platform
• Identify and highlight schedule deviations in the next days plan
• Prepare and communicate next-day aggregation plans
• Ensure quality of aggregated material as per SOP
• Monitor fuel consumption against quantity collected
• Ensure platform data accuracy:
• Equipment availability (Active / Inactive)

7. Soil Nutrition (FOM) Sales Execution

• Prepare daily FOM Sales Plan and BEAT Plan
• Execute FOM sales as per approved plan
• Engage farmers, potential farmers, and retailers for FOM sales
• Ensure timely FOM payment collection
• Coordinate FOM deliveries to farmers
• Track Plan vs Actual sales performance.

Preferred candidate profile

• Experience: 15 years of relevant experience
• Education: Agriculture degree or related field preferred
• Field Work: Willing to work in the field and travel as required
• Communication: Good communication skills; Marathi preferred
• Local Knowledge: Understanding of rural markets and local areas
• Technology: Basic knowledge of MS Office and mobile applications
• Attitude: Self-driven, target-oriented, and comfortable working in the field