RM-Health Care Finance

Job Title : (Job Name) Relationship Manager- Healthcare Finance(HCF)

Business Unit (PA) : Healthcare Finance

Team : (Sub team in the PA) Healthcare Finance Business

Job Purpose

To acquire, build relationship with Key personnel and to act as single stop solution provider of entire spectrum of banking products across healthcare industry focusing on healthcare service providers, suppliers, consumables dealers, educational institutions etc. Ensure income growth in the stated segment through growth in bank’s asset (loan) and liability (CAS& FD) portfolio and commission income. Also support various product groups for cross sell products like salary, Dr accounts, POS terminals, Digital solutions across spectrum of customers to achieve cross sell income plans.

Job Responsibilities(JR) : 6 – 8 Areas

Actionable (4-6)

Achieve revenue and portfolio targets for the month/quarter/year

• To Achieve over all business targets on volumes and profitability for the specific HCF customers.
• Achieve loan disbursement and asset portfolio budget set for the period under evaluation
• Achieve CASA and FD targets for the year
• Achieve revenue targets which will be mix of asset revenue, liability revenue and commission earnings and aim to maximize income.
• Acquire NTB customer and also build relationship with existing clients for maximizing wallet share on all banking products.
• Increase market share across equipment loan, term loan and working capital products.
• Regular Interaction with promoters and senior management at client’s end to build strong WIN-WIN relationship with the clients.

Achieve Cross sell and Third party product target assigned.

• Cross sell of all products of the Bank and be the front face of the bank for all products.
• Focus on acquiring Salary relationship, key official and Dr accounts with help of respective support groups
• Work closely with POS teams, Digital banking teams to ensure digital conversion of collection/ payments.
• Push for general insurance and credit protect covers for his asset clients.
• Monthly review to be done with various product groups/ cross function teams and respective supervisors to ensure better product penetration. .

Follow sales process for efficient utilization of resources and improving outcome

• RMs should be on regular client calls for both existing and prospective clients. These calls should be done in a structured manner either individually or with support groups, branches or supervisors.
• Call should be updated in the CRM systems as per guidelines for future reference and monitoring of accounts and also to assign tasks & leads to other departments.
• Should regularly engage with suppliers/ dealers/ branches for creating a funnel of cases
• Wallet share identification and scoping of all accounts – existing and potential NTB customers
• Scope for possible product penetration and provide strategy on the specific accounts.
• Relationship building with both internal and external customer of the RM. Client satisfaction and taking care of all banking needs of the customer.
• Communicate all pain areas of the customer so that support functions help in resolving the same through process improvement / TAT for higher product share
• Mentoring Sales Officers assigned to him for developing business in Semi Urban locations and Tier III and Tier IV locations

Appraisal, negotiation and documentation for asset clients and monitoring of asset portfolio

• All documentation formalities to be done for effective pre and post disbursement of facilities or banking products.
• Credit appraisal process to be done timely - Recommendation of Credit Limits
• Discussion with credit and clients to arrive at acceptable terms & conditions and commercials.
• Improvement on yield for the Bank so that the Portfolio has a strong Return on capital – RM portfolio level.
• Pre sanction documentation to be executed with client with help from ops
• Coordinate with third party vendors for legal / compliance reports if required.

Housekeeping and portfolio management and remedial/ collection support

• To keep a check on the performance of accounts and overall portfolio.
• Tracking of defferals/ PDD’s and updation of all information as per RBI and credit regulations on the specific accounts. Management of deferrals/PDD’s pre and post documentation formalities.
• Portfolio review and remedial management – includes managing exits, line reductions, support recovery of exposures. Management of stress and critical accounts.
• Keep a track on Performance, variance with budgets and plans to meet shortfall for his / her own portfolio.
• To check regularly on utilizations and churning in the asset limits and take required actions.
• To work on CTI and RAROC and ensure optimal pricing for thee services provided

Client Relationship/service management and increasing bank’s wallet share across products

• To manage limit renewals/ enhancements in a timely and compliant manner.
• To proactively engage with client for all banking products and ensure that the same are provided to client’s satisfaction.
• To engage with branches for cross sell of retail products.
• To spearhead relationship development by regular engagement, joint calling with seniors and other support groups.
• To prepare and continuously keep updating scoping sheets for assets/liabilities and cross sell products major clients
• Identify/ explore all banking needs of the client and ensure improving wallet share for HDFC bank’s products.
• To seek references from clients for NTB acquisition.