RL - Mortgages:Area Sales Manager - ASHA Home Loan - DSA

Business Goals and Profitability

• Achieve business targets for the assigned area through the DSA network.
• Track DSA performance and ensure quality sourcing across the region.

Sales and Channel Development

• Onboard, train, and engage DSAs for consistent lead generation and quality conversions.
• Conduct regular reviews with DSA partners and field staff to drive performance.

Compliance and Risk Management

• Ensure all partner-sourced files comply with process norms and documentation requirements.
• Flag and mitigate risks by monitoring sourcing patterns and trends.

Customer Experience

• Work closely with DSAs to ensure timely and professional customer interactions.
• Act as the point of contact for service issues and complaint resolution.

Digital Adoption and Innovation

• Encourage and track the use of digital platforms by DSA teams for faster TAT and visibility.
• Drive adoption of digital tools like Siddhi, MLP, Omega, and SFDC initiatives.

• Graduation/post-graduation from a recognized institute
• 6+ sales experience (secured products preferred) with at least 2-3 years in Home Loan and LAP (preferably affordable housing loans).

• Strong sales orientation
• Proficiency in managing complex client relationships, diverse stakeholders
• Capability to handle pressure and meet deadlines
• Skill in managing large, geographically spread team coaching and mentoring team members
• Competence in managing within a dynamic, priority-setting environment
• Strong risk and compliance mindset
• Adept at communication and interpersonal skills