Revenue Operations & Digital Marketing

Role: Revenue Operations and Digital Marketing Analyst

Location: Chennai

Work Mode: In office

Role Overview

We are looking for an experienced, hands-on Revenue Operations Analyst to help run the operational infrastructure behind our Sales and Marketing teams.

This is an individual contributor role, not a supervisory role. You will work directly with commercial data, Salesforce and prospect and engagement tools to help Sales and Marketing operate effectively. You will work closely with colleagues and senior leadership across India, the US and UK.

Key Responsibilities

Operate the commercial funnel

1. Maintain prospect, lead, campaign and opportunity information; support segmentation and outreach; and ensure meaningful prospect engagement is captured and progresses into the sales process.

Run sales and pipeline reporting

Maintain reporting across funnel conversion, pipeline movement, aging, coverage and forecast, and investigate material changes or gaps in the data.

Improve data and process quality

Work with the Sales and Marketing teams to keep information accurate, resolve process issues and improve attribution from campaigns, webinars and conferences through pipeline.

Drive operational efficiency

Identify repetitive or inefficient tasks and leverage automation, AI, and digital tools to streamline Revenue Operations.

Digital Marketing & Campaign Management

Plan, build, execute and optimize Google Search- Ads, Display, YouTube, LinkedIn, Email and retargeting campaigns.

2. Manage audiences, keywords, ad groups, messaging, creatives, bidding, and campaign performance.

3. Design and execute A/B tests on creative assets, messaging, audiences, create landing pages, and CTAs to optimize performance

4. Track and optimize paid campaign metrics, including CTR, CPC, CPA, ROI/ROAS, Quality Score, conversion rate and lead quality.

Demand Generation & Content

Generate qualified leads through integrated digital campaigns and content.

Create and adapt Fintech/Banking content, including blogs, articles, landing pages, website and thought leadership.

Work with content and RevOps teams to identify which campaigns and content generate meaningful engagement and qualified leads.

SEO, AEO & GEO

1. Develop and execute SEO, GEO and AEO strategies.

2. Manage keyword research, on-page optimization, content optimization, technical SEO and organic visibility.

3. Optimize content for search engines and AI-powered answer platforms.

Website & Digital Platforms

1. Manage WordPress websites, microsites and create campaign landing pages.

2. Optimize digital experiences for SEO, AEO, GEO, UX conversions and lead generation.

CRM, Marketing Automation & Revenue Operations

1. Manage leads and run campaigns using Salesforce and/or HubSpot.

2. Support lead capture, segmentation, nurturing, scoring, automation, CRM data quality and pipeline tracking.

3. Measure MQLs, SQLs, lead-to-opportunity conversion, marketing-sourced pipeline and revenue contribution.

Email, LinkedIn & AI

1. Build targeted B2B email (GMASS)and LinkedIn campaigns, including segmentation, messaging, testing and performance measurement.

2. Use ChatGPT and other AI tools for personalization, am creation, research, campaign ideation and marketing automation.

Video & Digital Assets

1. Support YouTube/video marketing and optimize titles, descriptions, keywords and supporting content.

2. Working knowledge of Box.com, Paperflite, PaperMask or similar sales/marketing enablement platforms.

End-to-End Event Management

1. Plan and execute back-office work for events and conferences by managing registration, accommodation, travel logistics, booth and collateral production, branded merchandise, lead generation, ROI tracking, and cross-functional alignment with Sales, Marketing, and PR teams.

What Were Looking For

1. 5+ years of hands-on experience in Revenue Operations, Sales/Marketing Operations, or B2B digital marketing.

2. Strong experience in B2B demand generation, including Google Search & Display Ads, LinkedIn, email marketing, and campaign optimization.

3. Hands-on knowledge of SEO/AEO/GEO, WordPress, CRM and marketing automation tools, with experience in Salesforce and/or HubSpot.

4. Strong analytical and data-driven skills, with the ability to interpret commercial and campaign data, identify gaps, and improve performance.

5. Excellent written and verbal communication skills, including content development and stakeholder management across global teams, particularly the US and UK.

6. Experience in Fintech, Banking, Financial Services or B2B SaaS is preferred.

7. Reporting – Director India

8. Location: Chennai