Retention Marketing Specialist - D2C Process
The Cogent · Jaipur · onsite · Posted 46d ago
About a minute. You'll make an account on the way through.
About this role
Job Title: Growth Marketer [ D2C - Shopify ]
Location: Jaipur, Rajasthan
Salary: Up to ₹5 LPA
About Us
Curious Apes is a growth marketing company helping Indian D2C brands scale profitably through a data-driven, profit-first approach. We bring together Paid Media, high-converting visuals and creatives, growth marketing, and e-commerce tech — all delivered in-house, from UGC video production and social media marketing to CRO and performance marketing.
Based in Jaipur with 8+ years of experience, and backed by our sister concern The Cogent, we focus on building scalable systems that drive sustainable growth, not just short-term results.
Key Responsibilities
Conversion Rate Optimization (CRO):
- Audit Shopify stores to identify opportunities for higher conversions.
- Optimize product pages, checkout flows, and landing pages.
- Conduct A/B testing and analyse results using tools like Hotjar, Google Analytics, and Clarity.
- Work with designers and developers to implement conversion improvements.
Retention Marketing:
- Plan and execute email, WhatsApp, and SMS campaigns to increase repeat purchases.
- Manage customer segmentation and personalize campaigns using Retention tools.
- Track and optimize campaign performance to improve CLTV (Customer Lifetime Value).
E-commerce Operations:
- Update products, banners, and offers on Shopify stores.
- Monitor daily store performance and report insights.
- Coordinate with creative and marketing teams to ensure campaigns are executed smoothly.
Requirements
- 1-2 years of experience in e-commerce marketing or store management (Shopify preferred).
- Knowledge of CRO tools (Google Optimize, Clarity, GA4).
- Experience with email/WhatsApp marketing platforms.
- Analytical mindset with attention to detail.
- Strong communication and coordination skills.
Sourced from foundit