Retention Marketing Manager

Designation - Team Lead - Retention Marketing

Location: Gurugram

Experience: 2+ years

Department: Retention & CRM

About Lyxel&Flamingo

Lyxel&Flamingo is a leading digital agency specializing in performance marketing, retention marketing, and data-driven customer engagement strategies. We work with top brands to drive retention, maximize customer lifetime value, and build strong engagement strategies across digital channels.

Role Overview

We are looking for a Retention Marketing to grow our retention marketing practice. The ideal candidate is hands-on with retention tools like MoEngage, Clevertap, WebEngage, and has deep expertise in lifecycle marketing, customer segmentation, and first-party data strategies. The role requires a strong understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization while ensuring seamless orchestration of customer journeys across touchpoints.

Key Responsibilities

Strategic Leadership & Execution

• Define and execute a best-in-class retention marketing strategy that improves customer engagement, loyalty, and revenue growth for our clients.
• Lead end-to-end campaign planning, execution, and optimization across WhatsApp, Email, Push Notifications, and in-app personalization.
• Implement multi-channel automation workflows using platforms like MoEngage, Clevertap, and WebEngage to enhance customer experience and lifecycle marketing.
• Drive data-driven personalization to create hyper-relevant customer journeys and maximize engagement.

Client & Stakeholder Management

• Act as a strategic advisor to brands on retention marketing, CRM, and customer lifecycle strategies.
• Work closely with brand teams, product teams, and growth marketing leaders to align retention efforts with business objectives.
• Present performance reports, insights, and recommendations to clients, ensuring continuous optimization.

First-Party Data & Customer Insights

• Leverage first-party data and customer segmentation to enhance targeting, personalization, and engagement.
• Work with data teams to analyze retention cohorts, CLTV (Customer Lifetime Value), and churn rates to refine strategies.
• Advocate for zero-party and first-party data collection strategies in response to changing privacy regulations (e.g., GDPR, CCPA).

Team Leadership & Growth

• Build and mentor a high-performing retention marketing team specializing in CRM, lifecycle automation, and engagement analytics.
• Stay ahead of industry trends, MarTech innovations, and emerging retention strategies to drive continuous improvement.
• Partner with cross-functional teams (Performance Marketing, Data Science, Product) to drive holistic customer engagement strategies.

Key Skills & Experience Required

Retention Marketing & CRM Expertise

• 2+ years of experience in CRM, retention marketing, and lifecycle automation in a D2C, eCommerce, Fintech, or SaaS environment.
• Proven hands-on experience with MoEngage, Clevertap, WebEngage or similar customer engagement platforms.
• Strong knowledge of email marketing, WhatsApp campaigns, push notifications, in-app messaging, and personalized app/web experiences.

Data-Driven & Customer-Centric Mindset

• Deep understanding of customer segmentation, behavioral analytics, and A/B testing methodologies.
• Strong ability to interpret data, identify insights, and drive action based on retention performance metrics (CLTV, repeat rates, churn reduction).
• Familiarity with Google Analytics, Mixpanel, Looker, or Power BI for campaign performance analysis.

Tech & MarTech Know-How

• Experience with marketing automation, audience segmentation, and customer data platform (CDP) integrations.
• Understanding of API-based integrations, webhooks, and data flows between retention platforms and CRM tools.
• Knowledge of privacy-first marketing, consent management, and first-party data activation strategies.

Preferred Qualifications

• Bachelor's/Master's degree in Marketing, Business, Data Science, or a related field.
• Certification in MoEngage, Clevertap, or WebEngage is a plus.
• Experience in eCommerce, fintech, or subscription-based businesses is highly preferred.

Why Join Us

• Opportunity to lead and shape the retention marketing vertical at a fast-growing digital agency.
• Work with some of the biggest brands across industries and drive tangible business impact.
• Be part of an innovative, data-driven, and customer-obsessed marketing team.