Retention Marketing Manager

About CashKaro Group

CashKaro is India's largest cashback app, helping 25M+ users earn real cashback across 1,500+ brands like Amazon, Flipkart, and Myntra. Founded in 2013 by Rohan and Swati Bhargava, CashKaro drives ₹10,000 Cr in annual GMV, has scaled to ₹600 Cr in revenue (70%+ growth in FY26), and raised ₹250 Cr+ in funding. Sister platforms EarnKaro (India's #1 affiliate marketing platform) and BankKaro (credit cards, loans, financial products) complete the group.

The Role

-Own retention as a system across WhatsApp, RCS, SMS, Push, Email and In-App. You'll redesign how CleverTap is used at CashKaro — every journey, liquid tag, catalog and A/B test. Code your own dashboards, prompt agents for design and copy, and ship fast.

What You'll Own

• Lifecycle & journey automation: Design, build and optimize CleverTap journeys across onboarding, activation, first-purchase, cross-category, dormancy and winback. Every journey has a hypothesis, control group, and P&L.
• Segmentation & personalization: Build the segmentation model powering the CRM stack — behavioral cohorts, RFM tiers, category affinity, price sensitivity, store LAL. Own the definitions, SQL, and sync into CleverTap.
• Growth-hacks, gamification & loyalty: Streaks, spin-the-wheel, tiers, missions, milestone rewards, referral loops, viral mechanics, reactivation programs, loyalty schemes, category launches.
• Channel strategy — all six: WhatsApp, RCS, SMS, Push, Email, In-App. Know the unit economics, fatigue thresholds, and deliverability of each.
• Experimentation engine: Run A/B tests across segments, channels, creatives, offers, send-times and journey branches with hold-outs and statistical rigor.
• AI-native marketing operations: Use Claude Code, Cursor, Codex and agentic tooling for automated creative, copy variants, dashboards and data pulls.
• Homepage & app CRO (good to have): Block-level performance, stacking logic, TG-vs-CG measurement, banner strategy.
• Cross-functional execution: Push, pull, unblock and follow up with data, design, tech, product and ops daily.

Skill Stack

• Retention platform: CleverTap (or equivalent) at depth — journeys with branch logic, liquid tags, dynamic variables, catalogs, deep-links, event schemas.
• Data & analytics: SQL (joins, windows, CTEs), advanced Excel, comfort with BigQuery/Redshift/Firebase. Build data models, not just consume them.
• AI fluency: Agent-native. Claude Code, Cursor, Codex as default. Prompting as a craft. Built at least one internal tool with AI in the loop.
• Channels: All six, native — WhatsApp (templates, HSM, opt-ins), RCS (carousels, rich cards, fallback), SMS (DLT, cost math), Push/Email/In-App.
• Experimentation: A/B testing across segment, channel, content, timing, offer. Hold-outs, control groups, incrementality, statistical significance.

Non-Negotiables (all five)

• You've worked at a B2C consumer app company (ecommerce, fintech, food, travel, quick-commerce, cashback, gaming, social) — not SaaS, B2B, or agency.
• You come from a tech background
• You've launched multiple growth-hacks & retention campaigns end-to-end — plural, different types.
• 2–6 years of experience, but deep — compounded fast, not the same scope for 3 years.
• You are a hustler — take on new categories unprompted, default to I'll figure it out, over-communicate, push cross-functional teams.

Extra Credit

• Homepage / app CRO ownership
• Strong copy/content instincts
• Category or vertical zero-to-one GTM.

Why Join CashKaro

We've built CashKaro on a simple belief: great work happens when great people feel genuinely valued. Here's what that looks like in practice:

• Real Ownership, Real Impact – You're not a cog in a machine. At CashKaro, you work directly on products and decisions that move the needle for a platform used by millions of Indians every day. Innovation Driven Culture – No unnecessary layers, no committee lags. We move fast, back good ideas, and give people the space to build, experiment, and grow.
• Learning & Development – Structured L&D programs, cross-functional exposure, and a team that believes your growth is the company's growth.
• Wealth Creation – ESOPs awarded to many team members, because when CashKaro wins, the people who built it should win too.
• Food, Sorted – Daily lunch and snacks in office. One less thing to worry about.
• Benefits That Actually Matter – Comprehensive medical insurance, Flexible Benefits Plan with tax benefits, wellness initiatives, and a workplace designed to support you - professionally and personally.
• We Celebrate Everything – Festivals, birthdays, work anniversaries, life milestones. If it matters to you, it matters to us.
• Community, Not Just Colleagues – Team events, outings, dinner meetups, and the kind of in-office culture where people actually like showing up.
• Diverse by Design – We believe the best ideas come from the most varied rooms. Different backgrounds, different perspectives - that's not a policy, that's how we operate.