Retention Marketing Executive
inde wild · Mumbai · onsite · Posted 47d ago
About a minute. You'll make an account on the way through.
About this role
Job location: Mumbai
Type: Fulltime
Working Structure: Hybrid(4 Days WFO + 1 Day WFH)
About Us:
Join our dynamic and innovative startup skincare brand that is committed to redefining beauty standards with clean, effective, and sustainable products. Founded by beauty influencer Diipa Büller-Khosla, the brand emphasizes authenticity, and transparency, offering vegan and cruelty-free products that cater to diverse skin types while celebrating cultural heritage. We believe in empowering our customers with science-backed skincare solutions, and we're looking for a visual storyteller with a passion for creating captivating content to help us take our brand to the next level.
Brand: https://india.indewild.com/
About the role:
- We are seeking a highly analytical and creative Retention Marketing Executive with 2 - 4 years of experience in D2C ecommerce, preferably within the beauty or skincare sector.
- Proven expertise in designing, executing and optimizing cross channel campaigns, automations including email, SMS, WhatsApp, RCS campaigns and drip campaigns.
- A strong understanding of customer segmentation, A/B testing and maximizing customer lifetime value.
- Bachelor's degree in marketing, business or a related field.
What We Expect
- You will be responsible for driving loyalty and repeat purchases by owning our customer retention strategy.
- Develop and manage the entire lifecycle marketing journey from onboarding to re engagement.
- Analyze campaign performance using metrics like open rate, click through rate, conversion rate and customer lifetime value.
- Collaborate with the creative, performance and product teams to ensure consistent brand messaging across all channels.
- Identify opportunities to introduce personalization and optimize marketing automation flows.
What You Get
- Join a fast growing D2C beauty brand where you will have a direct and measurable impact on our profitability and growth.
- Competitive salary and performance based incentives.
- Opportunity to build the retention function from the ground up and experiment with cutting edge marketing technologies.
- A collaborative and dynamic work environment and generous product allowances.
Why Join Us
- Own the short-form engine for a high-potential skincare brand.
- Creative, collaborative team with room to experiment and grow.
- Competitive salary.
- Access to new launches and industry insights.
If this sounds like you – please share your updated resume on [HIDDEN TEXT].
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