Retention Marketing Executive (Fashion/D2C)

Company Description Crepdog Crew is a curated destination for the most sought-after sneakers, international hype labels, and hand-picked streetwear brands. The company brings together a multiverse of premium footwear, apparel, and cleaning products tailored for sneaker enthusiasts and streetwear fans. Crepdog Crew focuses on delivering distinctive styles and high-quality products that resonate with contemporary urban culture. Team members work in a fast-paced, trend-driven environment with opportunities to engage closely with a passionate customer base.

Role Description The Retention Marketing Executive will be responsible for driving customer loyalty and repeat purchases through targeted marketing initiatives. This full-time, on-site role is based in Saket and involves designing and executing retention campaigns across email, SMS, and other digital channels. Day-to-day tasks include analyzing customer data, segmenting audiences, developing personalized communication strategies, and monitoring key performance metrics such as repeat rate and lifetime value. The role also includes collaborating with sales and marketing teams to align retention plans with broader brand objectives, coordinating offers and promotions, and gathering customer feedback to refine strategies. The Retention Marketing Executive will ensure consistent brand messaging, oversee campaign calendars, and contribute to continuous optimization of customer engagement programs.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design effective retention strategies and promotional campaigns.
• Candidates should possess skills in Market Research and Communication to understand customer behavior and craft clear, engaging messaging.
• Candidates should possess skills in Sales and Marketing to collaborate with commercial teams and support revenue growth through loyalty initiatives.
• Strong analytical abilities, including experience working with customer data, segmentation, and performance reporting.
• Familiarity with CRM tools (Clavio preferred) email/SMS marketing platforms, and basic digital marketing concepts.
• Excellent organizational skills with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Prior experience in retail, fashion, streetwear, or e-commerce is an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.