Retention Marketing Associate

Roles and Responsibilities

• Develop and execute customer retention strategies to increase user engagement and reduce churn rates.
• Design and implement push notification campaigns to drive user behavior change.
• Analyze CRM data to identify trends, opportunities, and areas for improvement in customer relationships.
• Collaborate with cross-functional teams to develop targeted marketing initiatives that meet business objectives.
• Monitor key performance indicators (KPIs) such as churn rate, bounce rate, and conversion rates to measure program effectiveness.

Desired Candidate Profile

• 2-5 years of experience in Retention Marketing or related field.
• B.Tech degree in Computers or equivalent qualification required; relevant certifications an asset.
• Proven track record of developing successful retention strategies using CRM tools like Push Notifications.