Retention Marketer

RETENTION MARKETING

Nirmit Bharat | ONDC Subsidiary

Experience: 1–3 Years

Employment Type: Full-time

Location: HAUZ KHAS

ABOUT NIRMIT BHARAT

Nirmit Bharat is a newly introduced subsidiary of the Open Network for Digital Commerce (ONDC), focused on fostering inclusive digital commerce across India.

We are building DigiHaat, a buyer app designed to make digital commerce more accessible to small businesses, artisans, farmers and consumers. Currently in beta, DigiHaat has already crossed 3 million downloads and orders in its first four months.

THE OPPORTUNITY

We're looking for a CLM / Retention Marketing professional who is passionate about understanding customer behaviour and turning those insights into measurable retention and growth.

This is not a send campaigns and move on role.

You'll own the customer lifecycle across Push, In-App, Email, SMS and WhatsApp, designing journeys that move users from activation → repeat behaviour → loyalty.

You'll be expected to think in cohorts, segments, experiments and retention metrics, while being hands-on with platforms such as CleverTap and MoEngage.

WHAT YOU'LL DO

• Own the end-to-end lifecycle marketing strategy across Push, In-App, Email, SMS and WhatsApp.
• Build and optimise user journeys across onboarding, activation, repeat, win-back and churn-risk stages.
• Create segments and triggered journeys using CleverTap / MoEngage.
• Track and improve cohort retention, repeat rate, reactivation, churn and LTV.
• Develop a clear hypothesis for every campaign and measure its impact.
• Run structured A/B tests across messaging, creative, timing, channels and offers.
• Analyse cohorts, funnels and RFM segments using Excel and translate insights into campaigns.
• Work with app events and attribution data to understand user behaviour and improve segmentation.
• Identify retention leaks and develop initiatives to address them.
• Connect lifecycle marketing initiatives with broader growth objectives.
• Present campaign performance and clearly communicate what worked, what didn't and what we should do next.
• Work closely with product, growth, analytics and other cross-functional teams.

WHAT WE'RE LOOKING FOR

• 1–3 years of experience in CLM, CRM or Retention Marketing.
• Experience in an e-commerce or consumer-app-first environment preferred.
• Strong hands-on experience with CleverTap or MoEngage; CleverTap expertise is preferred.
• Strong understanding of customer journeys, segmentation, triggered campaigns and lifecycle marketing.
• Strong Excel skills, including Pivot Tables, Lookups, Cohort Analysis and Funnel Analysis.
• Strong analytical and problem-solving mindset.
• Experience working with retention, reactivation, win-back or churn-risk initiatives.
• Working understanding of app events, event tracking and attribution.
• Comfortable forming hypotheses, running experiments and making decisions based on data.
• Strong ownership and attention to detail.
• Ability to work in a fast-paced, high-growth environment.
• Strong communication and stakeholder management skills.