Retention Marketer || Virtual Opportunity
Catalyst · Hyderabad · onsite · Posted 22d ago
Undisclosed2–5 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Job Summary
Responsibilities
Requirements
Location - Bengaluru,Hyderabad,Delhi / NCR,Chennai,Pune,Kolkata,Ahmedabad,Mumbai
We're seeking a Retention Marketer who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where you'll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value.
Responsibilities
- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS
- Own retention strategy and execution, including segmentation, personalization, and funnel optimization
- Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation
- Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI
- Collaborate with growth, product, and design teams to ensure cohesive customer journeys
- Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI
- Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates
Requirements
- 2-5 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment
- Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics
- Strong understanding of customer segmentation, automation flows, and data-driven campaign planning
- Proven track record of increasing customer retention and driving revenue through lifecycle marketing
- Excellent copywriting, analytical, and cross-functional collaboration skills
Location - Bengaluru,Hyderabad,Delhi / NCR,Chennai,Pune,Kolkata,Ahmedabad,Mumbai
Sourced from naukri
Skills
Customer RetentionAutomationcrmCampaignworkflowssegmentationCustomer SegmentationCrm MarketingAnalyticsFunnel optimizationKlaviyoCopy WritingMoEngageE-commerceShopifyCampaign Planningmarketing
About Catalyst
Catalyst
Non-Profit
51-200
employees
New York
United States
₹5.1L PA avg
Avg at Catalyst
About
Catalyst is a not-for-profit organization addressing gender diversity and discrimination in the workplace, providing resources to support women's advancement in business.
Industries
Non-Profit
Employee ratings
10 reviews
4.3/ 5
Culture
4.2
Career growth
4.0
Work-life
4.1
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