Retention Manager - Product Growth

Retention Manager Product Growth What You Will Own

• Retention Strategy: Build and drive the retention roadmap across new, repeat, dormant and high-value user cohorts.
• User Behaviour Insights: Deep-dive into user behaviour, cohorts, frequency, repeat patterns and LTV to identify the biggest retention opportunities.
• Product-led Retention: Design and scale interventions such as subscriptions, loyalty/reward systems, personalisation, pricing/discounting and repeat-use experiences.
• Experimentation: Build a continuous experimentation pipeline identify hypotheses, define success metrics, launch experiments and measure incremental impact.
• Reactivation Frequency: Identify opportunities to bring dormant users back and increase the frequency of existing users through product and engagement interventions.
• Cross-functional Execution: Partner closely with Product, CRM, Data, Design and Business teams to take retention initiatives from insight PRD/experiment launch measurement scale.
• Retention Measurement: Build frameworks to understand the impact of retention initiatives on repeat rate, frequency, revenue, contribution margin and LTV.

Key Responsibilities 1. Diagnose Retention Problems

• Analyse retention and repeat behaviour across user, category, product, deity, geography, platform, acquisition source and other relevant dimensions.
• Identify where and why users drop off across their lifecycle.
• Translate data into clear behavioural insights and actionable opportunities.

2. Build Retention Solutions

• Convert insights into product, loyalty, personalisation and lifecycle hypotheses.
• Work with Product and CRM teams to design solutions that address specific user needs and behavioural gaps.
• Prioritise opportunities based on expected user and business impact.

3. Run a Strong Experimentation Engine

• Own the retention experimentation roadmap.
• Define hypotheses, control/treatment groups, success metrics and measurement frameworks.
• Evaluate experiments based on incremental impact, not just engagement metrics.
• Scale successful interventions and quickly learn from unsuccessful ones.

4. Improve Repeat Lifetime Value

• Develop strategies to increase repeat transactions and user frequency.
• Identify opportunities to move users from first transaction repeat high-frequency behaviour.
• Build interventions that improve long-term user value rather than short-term conversion alone.

5. Build Retention Intelligence

• Develop and maintain retention dashboards and reporting frameworks for daily/weekly decision-making.
• Track key metrics including retention, repeat rate, frequency, reactivation and LTV.
• Establish clear measurement frameworks for major retention initiatives.

What We're Looking For

• 6-8 years of experience in growth, retention, product growth, lifecycle, consumer internet or related roles.
• Strong experience solving consumer retention and engagement problems through data and experimentation.
• Strong analytical ability with hands-on experience in cohort analysis, funnel analysis, retention metrics and LTV/business impact analysis.
• Strong product sense able to identify user problems and translate them into product or growth opportunities.
• Experience running A/B tests and growth experiments end-to-end.
• Understanding of CRM/lifecycle marketing and how communication can complement product-led retention.
• Comfortable working with SQL, product analytics and dashboards such as Mixpanel, Metabase, Superset or equivalent tools.
• Strong cross-functional skills able to work effectively with Product, Data, Design, CRM and Business teams.
• Bias towards action, experimentation and measurable outcomes.
• Ability to operate in ambiguity and independently identify and solve high-impact problems.

What We're Looking For to Make You Successful

• Understand user behaviour
• Identify the retention problem
• Form a hypothesis
• Build the right intervention
• Experiment
• Measure incremental impact
• Scale

• Why a user did not return
• What behavioural segment is most valuable

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