Retention Lead
Foodstories · Mumbai · onsite · Posted 35d ago
About a minute. You'll make an account on the way through.
About this role
Why This Role Exists
In premium retail, retention is not just a performance metricit is the business model. Our customers do not respond to discount-driven noise; they respond to relevance, timing, and thoughtful storytelling. As we expand from 3 to 8 stores, our ability to design meaningful, long-term
customer relationships will become a key competitive moat. This role will own and drive that digital relationship.
What Youll Be Building
You wont just execute campaigns.
You will architect the lifecycle layer of Foodstories. Lifecycle as Design
You will build:
- First purchase journeys
- Repeat behaviour triggers
- Cross-category discovery nudges
- Win-back systems
- VIP & loyalty communication frameworks
Every message must feel intentional. Never transactional.
Personalisation That Feels Premium
- RFM segmentation
- Behavioural and cohort mapping
- Category affinity intelligence (imports, bakery, gourmet FMCG)
- Occasion and seasonality targeting
- High-value customer identification
Premium customers expect to be understood not targeted.
A Culture of Experimentation
- Structured A/B testing roadmap
- Automation via Clevertap / WebEngage / MoEngage
- Trigger-led communication systems
- Continuous optimisation of OR, CTR, CVR & Repeat %
What Success Looks Like
- Measurable improvement in Repeat Purchase %
- CRM contributing a meaningful share of revenue
- Cohort retention improving consistently
- Structured lifecycle architecture in place
- Automation driving predictable repeat revenue
Who Will Thrive Here
Someone who:
- Thinks in journeys, not broadcasts
- Understands premium customer psychology
- Loves experimentation
- Enjoys ownership
- Wants to build systems during expansion
Sourced from naukri