Retail Trainer

*Company: Frido*

Role: Retail Trainer

Location: Pune / Field-based travel as required

Department: Sales & Retail Operations

Reports To: Retail Sales Manager / Training Lead

*About the Role*

We are looking for an energetic and customer-focused Retail Trainer to drive product knowledge, retail excellence, and sales capability across Fridos retail partner network. The ideal candidate should be passionate about training, consumer products, and creating engaging learning experiences for retail staff.

*Key Responsibilities*

*Training & Development*

Conduct onboarding and refresher training sessions for retail staff, promoters, and channel partners.

Educate retail teams on Frido products, features, benefits, and customer use cases.

Develop training materials including presentations, demo scripts, SOPs, and learning modules.

Ensure retail teams can confidently demonstrate products and handle customer queries.

Retail Excellence

Visit stores regularly to audit product displays, branding visibility, and promoter performance.

Drive adherence to retail SOPs and customer engagement standards.

Support launch training for new products and campaigns.

Sales Enablement

Coach retail teams on upselling and consultative selling techniques.

Monitor training effectiveness through assessments, mystery audits, and store feedback.

Collaborate with sales teams to improve retail conversion and customer experience.

Reporting & Coordination

Maintain training calendars, attendance records, and field visit reports.

Share actionable insights from stores with sales and marketing teams.

Coordinate with regional managers and distributors for training schedules.

*Required Skills & Qualifications*

Bachelor’s degree in Business, Marketing, or related field.

4+years of experience in retail training, field training, or sales training.

Experience in consumer products, lifestyle, healthcare, ergonomic, or retail brands preferred.

Strong communication and presentation skills.

Comfortable with field travel and conducting in-person store training.

Proficiency in PowerPoint, Excel, and training tools.